Reviews: How to Handle Negative Feedback | Local Search Essentials St. Augustine FL
Why Reviews Matter (Source: BrightLocal)
- 92% of consumers read online reviews
- Star rating is the number one factor used to judge a business
- Only 13% of customers consider using a business with a 1-2 star rating
When Negative Feedback May Be Taken Down
- Most review sites will not take down reviews written by real customers
- Reviews may be removed if they have been written by competitors or contain defamatory remarks
- Claiming business on review sites is necessary for having negative feedback removed
What to Do About Legitimate Negative Feedback
- When a review cannot be removed, the best step is to respond directly
- Responding to a customer review can prompt them to change their star rating of your business
- Responses may take place on review site forums or via email/phone
- When issues are resolved privately, post a public comment so that potential customers can see that you did respond to the review
How to Boost Positive Reviews
- Do not bribe customers for positive feedback
- Do use widgets to encourage customers to give forced feedback
- Offer great customer service with every transaction
Our proprietary software enables local businesses to collect and syndicate customer reviews and predictively advertise to past customers.
- Customer Review Management
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- Multi-channel review generation
Working with our local search specialists, businesses get more new customers, build their online reputation and grow revenue from repeat customers with predictive advertising. Call for a free analysis! (904) 823-9747