August 2018

internet marketing
 by lse admin

Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online

Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order.

 

Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or, you might miss out on a key digital marketing practice that would be essential for earning you new leads and converting those leads to customers.

 

Of course, every business is different and has different needs. Some businesses may be in an industry where finding new leads through social media is nearly impossible, for instance.

 

Regardless of business variables like these, there are five internet marketing essentials all businesses should account for as part of their overall strategy. Even if you confidently decide that you don’t need one of them, you should at least consider the benefits. Most of all, they bring other businesses that you might be giving up.

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social media marketing
 by lse admin

Social Media Marketing: Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement

For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, which requires views!

Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t gel with the average business’s branding. Sure, you can gain thousands of shares by posting ridiculous cat videos, but there’s a slim chance all that attention will aid your business goals.

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content marketing
 by lse admin

Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing

Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps.

You may think that simply regurgitating customer acclaim can seem like a cheap or shallow tactic. When you go about using customer reviews incorrectly, that can absolutely be the case.

But when you can masterfully weave praise into your content marketing and collateral materials, it feels like a natural fit. Your content becomes richer, and your brand name becomes more credible.

According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues. Putting your reviews front and center in your content offers documented proof of peer approval, and no one has to go digging into third-party sites to find that proof.

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Custom Photography
 by lse admin

Custom Photography May Be The Key Ingredient Your Business Needs To Succeed

Let’s face it, not everyone has an eye for photography. Professional photographers have been classically trained, spent years experimenting with different light, angles, etc. and they own the right equipment and software. They have worked hard to gain the knowledge and experience necessary to capture the moment, the feeling, the message in a photo that makes an ad or campaign not only good but great!
Next time you find yourself not just skipping over an ad in a magazine or throwing out a direct mail piece, stop and ask yourself “What grabbed my attention and made me read on?”  Chances are it was due to the use of great photography!
Photography in your advertising and marketing materials can make or break your first impression with a potential customer. Remember the old saying, “A picture says a 1000 words”? Well, that has never been truer than it is today.  Branding photography is a powerful tool because it can have a substantial impact on your bottom line. It’s all about understanding how to leverage your images. Studies have shown that people can recall 65% of the visual content that they see almost three days later. In comparison to about 10% of written content three days after it’s read.

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content writer
 by lse admin

How to Find a Content Writer Who Can Spin Your Blog Into Gold

Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening!

 

All silliness aside, content writing and blog writing are really complex acts that can appear deceptively simple on the surface. Structure and rhetorical knowledge can help make your point clear, but you also need to be engaging. Add SEO best practices to the mix, and you have even more issues to deal with.

 

Getting it right takes either a lot of practice or a lot of time spent revising. Even a business owner who happens to be an excellent writer will need help making it all happen on a deadline.

 

So that’s when you turn to outside help. It can be a freelance writer or a content marketing agency. However, the goal is to find a writer (or several) who can meet your guidelines and turn things in on time.

 

Locating a writer like that is exactly as hard as it sounds! Luckily, there are five tips you can use to make your search easier and ensure you find just the writer you’re looking for.

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voice search
 by lse admin

Does Your SEO Speak to Voice Search Users?

Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search is the most significant development to hit SEO since Google debuted.”

 

That may sound like a hot take, but statistics describing the growing usage of voice search resoundingly back it up. Twenty percent of all online searches in 2016 were voice searches, according to a Mary Meeker report. Comscore predicts that half of all searches will be made through voice commands by 2020.

 

Searching using a voice function instead of a keyboard has huge ramifications for your organization’s SEO strategy. For starters, usually only one result is brought up, meaning you have to know exactly what it takes to earn that coveted spot. Secondly, the technical SEO best practices that make you more likely to rank in voice search are fairly different from the typical approach.

 

Don’t worry, though, because we’re here to break it all down for you. You’ll learn how and why people use voice search to gain insight on how you can meet their needs, and then you’ll learn how to implement voice search SEO best practices that can help boost your rank. Let’s get talkin’!

 

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