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Native advertising

What is Native Advertising, and Why Do you Need to Know About it?

Here’s a startling statistic from a recent study from HubSpot. 84% of millennials don’t trust traditional advertising at all.

 

The reality is that consumers are becoming more and more jaded by what seems to be traditional advertising. I’m referring to, banner ads and aggressive offer ads that are completely focused on getting you to make a transaction.

 

Millennials have grown up in an age where content marketing is the norm, and they expect content instead of advertising.

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Facebook Workplace

Facebook Workplace: All About FB Workplace

Facebook Workplace: Did you know that you can use Facebook for business?

I’m referring to what’s known as Facebook Workplace, the business only solution from Facebook that’s designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient.

You’re obviously very familiar with the Facebook tool or a social media platform for personal use, given that it’s by far the largest social media platform on the planet and just about everybody has an account at this point.

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conversion rate

Conversion Rate: Seven Ways to Make it Easier for Customers to Buy from You

Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion rate equals desire minus resistance.”

Most of us are focused on increasing the desire for our products through effective sales and marketing. While of course, we should all be doing as many sales and marketing as we can afford to do and doing it as effectively as possible, it’s very important that we don’t overlook the role that resistance plays.

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