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Resolve to Optimize Your Search Campaign in 2017

In 2017 and beyond, digital marketing is only expected to continue to grow in its prevalence and importance. Businesses of all sizes can benefit from a New Year’s resolution to optimize search campaigns. Search advertising might include boosting organic search results, using pay-per-click ads, and increasing social presence; each of these tasks requires dedicated attention and careful planning to achieve visibility and success. As you plan to take on these strategies for search advertising, use the following guidelines to ensure that you see the results you want throughout the coming year.

search campaigns

Set Clear Goals

Not every business will share the same goals for a search marketing campaign, so it is essential to customize your strategy with clear, measurable goals from the get-go. Start with a broad goal such as raising newsletter subscriptions, boosting sales, or increasing brand awareness. From here, you can narrow down the more specific goals that will lead you to your key objectives.

Redesign Your Landing Pages

No matter what you want to accomplish with your search campaign, you will want to get your website in shape before making substantial investments in AdWords and other advertising services. Quality landing pages are a must for any search campaign, whether you are relying on paid or organic results. Every keyword should be paired with a unique and informative landing page that will grab consumer attention, deliver the information they want, and provide an actionable conclusion.

Do Your Research

Even if you have an existing search campaign, you will want to take the time to research keywords and current marketing trends, as these steps will ensure that your campaign is current and effective. If you are just beginning a search campaign, a lot of research may be needed to get started, and this can be facilitated by professional marketing experts who can weigh the cost and benefits of potential keywords for your business. It can be tempting to just opt for the most popular keywords regardless of cost, but you might not rank for these search terms without some established authority through your site.

Balance Paid and Organic Search Campaigns

Most successful search campaigns will achieve a balance between paid search and organic search. Paid search results are the most visible on the page—even more so since Google updated their SERP design to include even more paid results per page—but organic search results are often viewed as more trustworthy by consumers. Investing on both fronts can help you see the best from both worlds, achieving optimal exposure for your business.

Whether you want a fully managed search campaign or you simply need assistance with the technical components of AdWords, Local Search Essentials can help you see the results you want for search advertising in 2017. Call us today to discuss your business’s digital marketing needs. (904) 823-9747

Are You Utilizing Facebook Advertising?

facebook ad setup

Facebook ads not only let you advertise on the budget of your choice, but allow your customers to help promote your business to their family, friends and the community.

Did you also know?

  • 1 of every 5 minutes people in the US spend on mobile is on Facebook
  • Five new profiles are created every second
  • Worldwide, there are over 1.79 billion monthly active Facebook users which is a 16 percent increase year over year

But before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. With Local Search Essentials, we will provide what your business needs to find and keep those potential customers.

call out to audience

Advertising on Facebook makes it possible to find – the right people – at the right time – through targeting, to capture their attention, and get the results you and your business need. Whether you’re ready to get started, have questions or simply want more information, Local Search Essentials is here to help. Call us today at (904) 823-9747 or visit our website: www.localsearchessentials.com

Extending your reach has never been this easy!