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Custom Photography

Custom Photography May Be The Key Ingredient Your Business Needs To Succeed

Let’s face it, not everyone has an eye for photography. Professional photographers have been classically trained, spent years experimenting with different light, angles, etc. and they own the right equipment and software. They have worked hard to gain the knowledge and experience necessary to capture the moment, the feeling, the message in a photo that makes an ad or campaign not only good but great!
Next time you find yourself not just skipping over an ad in a magazine or throwing out a direct mail piece, stop and ask yourself “What grabbed my attention and made me read on?”  Chances are it was due to the use of great photography!
Photography in your advertising and marketing materials can make or break your first impression with a potential customer. Remember the old saying, “A picture says a 1000 words”? Well, that has never been truer than it is today.  Branding photography is a powerful tool because it can have a substantial impact on your bottom line. It’s all about understanding how to leverage your images. Studies have shown that people can recall 65% of the visual content that they see almost three days later. In comparison to about 10% of written content three days after it’s read.

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What You Need to Know About Local Listings

local listingsAs you invest in online marketing efforts for your business, you might wonder how ads and optimized pages will reach clients in your area. Maintaining accurate local listings is an important tactic in reaching the audiences you want to interact with your website. However, there are some misconceptions about local listings that can impact your visibility when local individuals perform searches relevant to your business. While some business owners assume that local listings auto-update, local listings do actually require some effort to remain accurate.  And to drive traffic not only to your website, but also to your physical location.

Small businesses need to manage their own local listings.

Most businesses will have listings that they did not create. Addresses may be automatically pulled from maps, government documents, local directories, or even your website. Therefore, you only need to claim and manage listings rather than create them yourself. In addition to updating your listing with a current address, name, and phone number, there is also another task. You should categorize your business to ensure that it shows up correctly in local searches. It is also important to manage local listings in all major directories. You do not want to rely entirely on services like Google My Business. Consistent, accurate listings can go a long way. This means that it is worth the time to manage all existing listings with the right information.

Local listings can improve visibility and leads.

A local listing contributes to your SEO efforts. It does this by increasing the likelihood that your business will come up in a set of local listings on a search engine results page. It can also improve visibility of your physical location when a person uses Google Maps or any other online map service. Another important attribute of well-managed local listings is mobile marketing. This is becoming increasingly important in the changing landscape of web searches.

A growing number of people browse exclusively on mobile devices. You should not overlook the value of reaching these audiences, which begins with your local listings.

Managing local listings can help you beat out national competitors.

If you are competing against businesses that serve a national market rather than a single local area, your local listing is critical to achieving visibility above your competition. The good news is that Google will reward your listing for having local address and contact information within a given area. To give your local listing even more power against national competitors, include pictures and reviews in your listing.

Like many online advertising efforts, managing local listings is an area where you can find help from local experts. We are ready to boost the visibility of your business. To see how Local Search Essentials can assist in maintaining your local listing and improving your SEO, call us today for a consultation. (904) 823-9747 Or sign-up for a free analysis by clicking here.