Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the best platforms to host this content.
While big social media platforms like Facebook and Twitter are shrinking, YouTube pulls in over 1.8 million unique users every month. That figure, by the way, ignores all of the views that come from people who aren’t logged into a Google or YouTube account. YouTube’s traffic volume is so large that it is the second biggest search engine after Google and likely the most common platform for embedded videos seen around the web.
Creating a YouTube channel is, therefore, one of the best methods for earning traffic and engagement from audiences. By making smart moves and structuring your YouTube channel properly, your video content marketing campaigns can be poised for excellent growth. You’ll also be positioned to easily share and embed video content in order to grow your viewer base. It’s the perfect recipe for branded exposure!