The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website.
To explain why this will be the case, we’ll let the small business video marketing statistics do the talking.
Consider the following eye-opening statistics when weighing your options for incorporating video content in the year ahead.
Sometimes, all you need to achieve breakthroughs in business is a good mentor. The path to growing a small business using digital marketing is never easy nor obvious. Yet, by following the guidance and advice of others, it can quickly become more clear.
Business owners these days have more advantages than ever when it comes to finding great marketing insights online. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away.
To help you find the information and inspiration your small business needs to achieve greatness through digital marketing, we’ve compiled a list of 10 of the best digital marketing experts worth following. Their content and vision will help you cut out bad habits, embrace change and start engaging in strategies that grow your business reliably.
Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your blog.
First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220 million people. Facebook also remains the most-used mobile app. 81% of devices have it installed.
And, since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, Facebook represents one of the best chances you have at getting views, shares, likes and new followers for your business.
If you’re a business owner wondering how to drive traffic to your blog using Facebook, here are eight airtight strategies you can use to get maximum visibility and a higher rate of readers with each post.
So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank.
Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next.
Don’t sweat it! There are a couple of blog formats that can work well for just about any subject. Adding them to your repertoire can make coming up with your next blog post topics as easy as falling off a unicycle.
In fact, you can use this list to plan your blog strategy for months in advance. If you make some of these blog post types a recurring monthly series, for instance, you can know exactly what you’ll write about at least half the time.
So get out your notebook or spreadsheet and jot down the following eight great blog post formats that have a way of working well in just about any context.
With just a few improvements, your social media profiles could become the crown jewel of your digital marketing strategy in 2018. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads. This switch could also lead to more revenue, and interest in your company with minimal effort.
The great thing about social media marketing is that it doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media to reinforce your other marketing activities, you can achieve huge ROI. This can be achieved through both organic and paid social campaigns.
Try implementing the following five highly effective social media marketing improvements in 2018. This will inspire you to improve your social presence and go beyond expectations.