Damaging Local Business Pay-Per-Click Mistakes (Part 1)

Search engine advertising, or pay-per-click advertising, is a fantastic way to drive traffic to your website and, ultimately, create more leads for your business. However, the first step in getting new leads through pay-per-click advertising is to get potential customers to notice your text ad.

But with more than 1.2 million businesses advertising via pay-per-click advertising, competition for visibility on search engines is fierce. All the more reason to avoid these 10 common text ad mistakes that can cost your business new leads, and instead focus on making sure your text ads are, in Google’s words, “specific, relevant, attractive, and empowering.”

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