Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information.
The value that email marketing has above all else, however, is that it gives you an opportunity to connect with potential buyers who visited your site and left. You can target qualified leads with email marketing and get another opportunity to earn their business.
Nurturing leads with email marketing isn’t easy, though. It requires a targeted campaign with personalized communication, appropriate timing and strategic promotions that won’t overwhelm your new leads.
The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting emails that drive traffic to your site is high on the list of priorities.
Of course, driving traffic from email depends on open rates. Find out how to increase your email open rate with these nine key factors.
Customers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel to the end — to have success in business.
There are many ways to influence the customer experience, but the best strategies come down to your particular business and goals. Learn more about how to improve the customer experience and reap the rewards for your business.
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings.
Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at the SEO practices that once reigned supreme but now put your site at risk. Find out what you should do instead for long-lasting success.