August 2015

What constitutes a well-rounded social media marketing plan? The ideal mix of social media content blends four different elements – general content, customized content, online specials, and reviews.

• General content: Posts that are about topics relevant to, but not about, your business. These can be topical, inspirational quotes, related to current events, related to local happenings, or humorous photos/cartoons. Link to reputable sources of content whenever possible.

Many local businesses view the thought of social media marketing with disdain, believing it is too much work with no return on investment for their business. Nothing could be further from the truth. A social media strategy, when managed properly, allows businesses to engage existing and potential customers, advertise in a very targeted manner, create trusted links to their website that boost search engine and local listings optimization, and show the world the business’ mission, values, and personality.