What constitutes a well-rounded social media marketing plan? The ideal mix of social media content blends four different elements – general content, customized content, online specials, and reviews.
- General content: Posts that are about topics relevant to, but not about, your business. These can be topical, inspirational quotes, related to current events, related to local happenings, or humorous photos/cartoons. Link to reputable sources of content whenever possible.