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video subtitles

Why You Should Always Add Subtitles to your Videos (and How!)

Have you ever wondered why so many new videos are being posted with subtitles or captions? In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.

And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.

Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.

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content

The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.

That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention.

Here’s what you should be producing now!

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video tools

Video Tools: Soapbox for Creating Videos

A simple browser extension makes it easy for salespeople to create videos for prospects.

 

Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process.

 

But creating videos can be a challenge for a lot of people and we certainly don’t want to bog down our salespeople with video editing and too much administration. We’d rather have them talking to prospects.

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videos

Nine Videos Every Small Business Should Create And Use For Their Marketing

As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world.

How can you take advantage of video at your business? There are nine videos that every small business should use that are simple to create, but have a big impact.

Here they are.

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