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content marketing

Content Marketing: How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.

Questions are valuable for many reasons:

  • Question research is excellent content inspiration.
  • Questions are engaging and trigger a natural reflex to answer.
  • Questions are useful for audience research.
  • Question research gives you a better understanding of natural language for voice search.
  • Question optimization increases your organic search visibility.
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SEO

How to Use Image SEO for More Site Traffic

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential.

Images are content as well, which can be easy to forget. In fact, images are an essential part of any content marketing effort. Users are also searching for visual content, so if you’re not using images as part of your SEO, you’re missing out on valuable opportunities.

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Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

blogFew business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process.

 

Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog.

 

Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be.

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