When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit “publish.”
Have you ever wondered why so many new videos are being posted with subtitles or captions? In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.
And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.
Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.
Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.
That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention.
Here’s what you should be producing now!
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing.
Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans.
But the reality is that long-form content has a lot of benefits that make the investment worth the effort.
Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying using your content marketing.
According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues.
Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility through engagement.
Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t gel with the average business’s branding. Sure, you can gain thousands of shares by posting ridiculous cat videos, but there’s a slim chance all that attention will aid your business goals.
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.
Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the thing they are about to buy.
So how can you build up your cache of video testimonials? Here’s how!
We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content (content marketing) have all become a requirement of marketing and growth in just about every industry.
But creating content is definitely time-consuming, and can be the last thing on your list of things to get done on an already busy day. So here’s a six-step process for creating more content even when you’re really busy.
Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears.
Here are five things you can do today to get more response from your content.
Find a More Intriguing Topic
No, we aren’t suggesting that you start creating content about something else entirely just because it’s a more popular topic.
But we ARE saying that you should do your homework to find the most intriguing angle on the topic you are writing on to give it the best chance at really resonating with your audience.
One way to do this is to look at currently trending stories related to your topic.
One of our old marketing mentors said that we should always “try to speak to the conversation that’s already happening in their mind.”
He meant that if you can find a way to relate your message to something they are already paying attention to and focused on, you’ll have a better chance at getting their attention for yourself.
Your challenge is to find a trending topic that’s already getting a lot of attention, and then tie your message to that topic in a creative way that doesn’t seem too forced!
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.
That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up giving up altogether.
In this instance, we’re talking about the maintenance of content marketing. Updating older content is a great way to boost your SEO, but many marketers don’t take advantage of this opportunity.
Here’s why that should change.