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The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.

That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention.

Here’s what you should be producing now!

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content

5 Reasons Why You Should Publish Longer Content

In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing.

Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans.

But the reality is that long-form content has a lot of benefits that make the investment worth the effort.

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content marketing

How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying using your content marketing.

According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues.

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engagement

6 Tips To Getting More Engagement With Your Content

Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility through engagement.

Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t gel with the average business’s branding. Sure, you can gain thousands of shares by posting ridiculous cat videos, but there’s a slim chance all that attention will aid your business goals.

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video testimonials

Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them.

Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.

Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the thing they are about to buy.

So how can you build up your cache of video testimonials? Here’s how!

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content marketing

The Six-Step Process For Creating Marketing Content Even When You Are Very Busy

We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content (content marketing) have all become a requirement of marketing and growth in just about every industry.

 

But creating content is definitely time-consuming, and can be the last thing on your list of things to get done on an already busy day. So here’s a six-step process for creating more content even when you’re really busy.

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content marketing

3 Things You Can Do Immediately To Get Better Response From Your Content Marketing

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears.

Here are five things you can do today to get more response from your content.

Find a More Intriguing Topic

No, we aren’t suggesting that you start creating content about something else entirely just because it’s a more popular topic.

But we ARE saying that you should do your homework to find the most intriguing angle on the topic you are writing on to give it the best chance at really resonating with your audience.

One way to do this is to look at currently trending stories related to your topic.

One of our old marketing mentors said that we should always “try to speak to the conversation that’s already happening in their mind.”

He meant that if you can find a way to relate your message to something they are already paying attention to and focused on, you’ll have a better chance at getting their attention for yourself.

Your challenge is to find a trending topic that’s already getting a lot of attention, and then tie your message to that topic in a creative way that doesn’t seem too forced!

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evergreen content

How to Ensure Your Blog Posts Are Evergreen Content

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.

That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up giving up altogether.

In this instance, we’re talking about the maintenance of content marketing. Updating older content is a great way to boost your SEO, but many marketers don’t take advantage of this opportunity.

Here’s why that should change.

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Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.

With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns.

Fortunately, we’re here to discuss Google Analytics and help you get the most from these available tools for content marketing.

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content marketing

Content Marketing: How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.

Questions are valuable for many reasons:

  • Question research is excellent content inspiration.
  • Questions are engaging and trigger a natural reflex to answer.
  • Questions are useful for audience research.
  • Question research gives you a better understanding of natural language for voice search.
  • Question optimization increases your organic search visibility.
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