omnichannel marketing

How to Develop a Winning Omnichannel Marketing Strategy

When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process.

With so many devices available to complete a task, customers can switch between them to purchase a product or service. If they encounter problems across any of them, that could mean the difference between making the sale and the customer moving on to something different.

As a result, more and more businesses are nurturing leads through an omnichannel marketing strategy, which optimizes the experience across all customer touchpoints.

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customer-centric marketing

Customer-Centric Marketing: Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites.

Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience.

So, if you want to be truly successful, you need to have an in-depth understanding of your customers.

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evergreen content

How to Ensure Your Blog Posts Are Evergreen Content

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.

That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up giving up altogether.

In this instance, we’re talking about the maintenance of content marketing. Updating older content is a great way to boost your SEO, but many marketers don’t take advantage of this opportunity.

Here’s why that should change.

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Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.

With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns.

Fortunately, we’re here to discuss Google Analytics and help you get the most from these available tools for content marketing.

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