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content ideas

Content Ideas: How to Generate An Endless Supply

In today’s business world, content and generating content ideas are an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers.

You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business?

It’s easy. Simply start compiling content ideas today and create a ‘bank’ of ideas to pull from well into the future so that your content calendar is always ready to go.

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content ideas

Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months

Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to content marketing and coming up with content ideas, and a simple strategy can help them: conduct a study or survey.

 

Original research provides tons of benefits for businesses seeking content marketing performance gains. They can accompany the release of the study with a recap series, for instance. After that, they can dive in-depth into some of the findings for unique takes or insightful real-world applications of the data. At the same time, they can introduce their study to online outlets that get mega traffic with guest posts.

 

The beauty of conducting original research is that you don’t even have to do all of the content writing yourself! In addition to the content topic possibilities listed above, there’s also a good chance that someone might cite your data or share your report on their own blog. Well-performed research that answers important questions in your field can receive references and citations for months. You may even get quoted as an expert as a result of your own analysis!

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