Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process.
Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog.
Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be.
In many ways, the blog headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone.
Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression.
But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time.
Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. A good company blog is key.
Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — or, for some, any audience at all.
Other blogs earn plenty of traffic but lackluster conversion numbers. Still others have myriad issues of their own related to various mistakes in strategy, positioning, site design and more.
After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits.
To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018.