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Instagram & LinkedIn

8 Ways to Increase Your Visibility and Engagement on LinkedIn

As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint the content to the precise group you’re trying to reach.

But how do you get that content to reach as many people as possible? Read on to learn some of the surefire ways the Local Search Essentials team recommends to engage on LinkedIn.

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video subtitles

Why You Should Always Add Subtitles to your Videos (and How!)

Have you ever wondered why so many new videos are being posted with subtitles or captions? In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.

And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.

Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.

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text messaging

11 Ways to Use Text Messaging to Make More Sales

We’re living in a text messaging world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses.

Want to know how to incorporate text messaging into your marketing plan? The Local Search Essentials team has put together some suggestions you may want to consider. Read on!

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personal brand

5 Reasons Why You Should Be Marketing Your Personal Brand In 2020

You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your personal brand? That is, have you considered that your reputation, both online and offline, may now be just as important as the reputation of your business?

Read on to find out from the Local Search Essentials team why it’s so important to market your personal brand as you head into the new year.

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