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Should You Outsource Content Writing, Develop Talent In-House, or Both?

content writingQuality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the overall performance of their marketing funnel.

 

The question for businesses, then, isn’t whether they need a content writer but rather how they should go about working with one. Hiring a full-time writer (or a stable of writers) as part of your in-house marketing team is one option while outsourcing the work to various creative agencies or freelancers is another option. Some business also choose a mixture between the two.

 

Deciding which route to go for your own content marketing needs depends completely on your unique goals, how you want to portray your brand online, and how those requirements might shift as time goes on.

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6 Huge Advantages Hiring a Content Writing Agency Can Have for Your Business

content writingWhen weighing your options for creating content marketing pieces, don’t overlook the significant benefits outsourcing your workload to an agency can have. While on-boarding content writing staff or working directly with a freelancer can both be viable options, they barely scratch the surface of what a content marketing agency can offer.

 

When working with an agency, you have the ability to dramatically upscale the quality, quantity and overall reach of the content created for your digital marketing campaigns.

 

For instance, a content writing services provider can give you a set cost for creating a high-quality asset like an eBook that includes all the services you need like graphics and a paid social media promotion budget. When managing such a campaign in-house, each of these services and the tools required to make it happen are an individual cost.

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