If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology mean that small business owners should focus solely on online methods and ditch those traditional in-person marketing tactics that, if we’re being honest, make us cringe?
The answer is “no.” The reality is that ‘old school’ marketing techniques – you know…actually meeting and talking with people – are still important.
You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some marketing tips on how to make your offers so irresistible that your audience just HAS to buy! After all, as the saying goes, “nothing happens until someone sells something”! Let’s get those sales numbers up then, shall we?
Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal.
But a book? Books can be just the right balance. They tell your contact or colleague that you put some thought into their gift, but they’re not overly personal. And if the colleague doesn’t like it? Well then it was inexpensive, so feel free to donate it.
When looking for gifts for professional contacts, business and productivity books are often a great choice. Here are five great options that would all make great gifts!