“If we hope to go anywhere or develop ourselves in any way, we can only step from where we are standing. If we don’t really know where we are standing… We may only go in circles…”
― Jon Kabat-Zinn, Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life
Mindfulness is the practice of observing one’s thoughts as they flow and learning how to be in the moment. A benefit is better self-awareness so your actions are more meaningful towards your goals. So to know where you’re going, we need to know where we are and we can use this practice in marketing.