When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit “publish.”
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day.
But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and your ability to gain traffic to your blog. By posting your content to these sites, you’ll increase the number of users who will stumble onto your content who may have never heard of you otherwise. Every additional place you post will increase your potential exposure. And that can only be a good thing!
So here are six places that you should be posting content to both help build your blog and improve your professional reputation.
If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts. Keeping these marketing aspects in mind will help improve your marketing ROI.
Otherwise, you’re just throwing money away!
Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.
That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention.
Here’s what you should be producing now!
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing.
Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans.
But the reality is that long-form content has a lot of benefits that make the investment worth the effort.