Have you ever wondered why so many new videos are being posted with subtitles or captions? In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.
And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.
Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.
We’re living in a text messaging world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses.
Want to know how to incorporate text messaging into your marketing plan? The Local Search Essentials team has put together some suggestions you may want to consider. Read on!
You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your personal brand? That is, have you considered that your reputation, both online and offline, may now be just as important as the reputation of your business?
Read on to find out from the Local Search Essentials team why it’s so important to market your personal brand as you head into the new year.
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing strategies, it seems that more and more creative ways to reach locals seem to be popping up.
So, today, I’m going to give you 10 of the most important marketing developments for local businesses as we head into 2020. Let’s get straight down to it.
If you can’t put a check next to all of these things, you have clear marching orders to make sure you can before the new year starts. Keeping these marketing aspects in mind will help improve your marketing ROI.
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business.
Today, I’ll tell you why you should create your own IGTV series, give you steps and strategies so that you can get it done.
Q1 will be here before you know it! While you may be looking forward to a fresh start, that doesn’t mean that your whole company is as enthusiastic. And a dispirited team will practically ensure that you’ll hit the dreaded Q1 sales slump.
To make sure that everyone is ‘drinking that 2020 Kool-Aid’, you’ll need to do a little planning ahead. So here are some ways that you can start planning now to get everyone primed and ready to hit the ground running in the new year.
Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal.
But a book? Books can be just the right balance. They tell your contact or colleague that you put some thought into their gift, but they’re not overly personal. And if the colleague doesn’t like it? Well then it was inexpensive, so feel free to donate it.
When looking for gifts for professional contacts, business and productivity books are often a great choice. Here are five great options that would all make great gifts!
The holiday season isn’t just approaching — it’s here. If you haven’t started planning out your marketing strategy for Q4, it’s time to get going!
With the mad crush by marketers and advertisers to make the most of these prime shopping months, it can be hard to stand out. No single solution will make all of your sales dreams come true. But you can use these five strategies to get your products in front of the right people and maximize your conversions.
Considering whether to tap into Facebook Stories to market your business? The time is now!
Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 billion monthly users (active users, I might add), the audience is too big to ignore.