Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase.
Since micro-influencers resemble more of a trusted friend than a slick salesperson, they have some serious marketing power that you should capitalize on starting now.
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing.
Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans.
But the reality is that long-form content has a lot of benefits that make the investment worth the effort.
Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces.
Trust is the most important factor in determining how your website converts sales. If prospects don’t trust your site, they aren’t going to give you their information or use their credit cards to make purchases.
Increased credibility = increased sales!
Here’s a quick list of credibility enhancers that you can implement quickly to increase the credibility of your website and make it easier to buy from you.
Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying using your content marketing.
Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure that you focus on what matters most.
While every business is different and has different needs, we’ve found that there are six fundamentals to invest in to win online today. Focus on these, and trounce your competition.