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Podcast

3 Statistics That Show Why You Should Start a Podcast…And The Easy Way To Launch One

You may not realize it yet, but your business should have a podcast!

Podcasts as a powerful marketing tool

The popularity of podcasts is exploding as is their influence on customer decisions.

And there’s a good reason for that.

Podcasts are convenient to listen to whether you are at home, driving your car, or at the gym. They are a perfect format for being able to communicate longer form content.

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instagram story

7 Instagram Story Features You Should Use To Create More Engagement With Your Prospects & Customers

Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are a great way to increase interest, get more engagement, and collect feedback from your audience. Here are seven ways to capitalize on them at your business to create more engagement with your prospects and customers!

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audiences

Audiences are the New List

Here’s what it means for your business

You no doubt heard over the years that you should build your list and that usually refers to building an email list.

 

Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business.

 

You should absolutely build your list. Though email marketing has become less effective due to the volume of email that’s now being sent, it’s still a very effective and important strategy for all businesses to take advantage of.

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Local Ad Campaigns

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention and revenue. Learn how to target your local ad campaigns.

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video tools

Video Tools: Soapbox for Creating Videos

A simple browser extension makes it easy for salespeople to create videos for prospects.

 

Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process.

 

But creating videos can be a challenge for a lot of people and we certainly don’t want to bog down our salespeople with video editing and too much administration. We’d rather have them talking to prospects.

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