audiences

Audiences are the New List

Here’s what it means for your business

You no doubt heard over the years that you should build your list and that usually refers to building an email list.

 

Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business.

 

You should absolutely build your list. Though email marketing has become less effective due to the volume of email that’s now being sent, it’s still a very effective and important strategy for all businesses to take advantage of.

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Local Ad Campaigns

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook

Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention and revenue. Learn how to target your local ad campaigns.

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video tools

Video Tools: Soapbox for Creating Videos

A simple browser extension makes it easy for salespeople to create videos for prospects.

 

Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process.

 

But creating videos can be a challenge for a lot of people and we certainly don’t want to bog down our salespeople with video editing and too much administration. We’d rather have them talking to prospects.

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