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content marketing

How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying using your content marketing.

 

According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues.

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Win Online

Focus on the Fundamentals: Six Essentials Your Business Needs to Win Online

Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure that you focus on what matters most.

 

While every business is different and has different needs, we’ve found that there are six fundamentals to invest in to win online today. Focus on these, and trounce your competition.

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engagement

6 Tips To Getting More Engagement With Your Content

Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility through engagement.

 

Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t gel with the average business’s branding. Sure, you can gain thousands of shares by posting ridiculous cat videos, but there’s a slim chance all that attention will aid your business goals.

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