The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist.
Key Things to Remember:
- 38% have searched on mobile at least once per month for a local business
- 61% are more likely to contact a local business with a mobile site
With the increase in mobile usage, if you want to attract customers to your business, the decision of whether or not to have a mobile site is no longer an option.
Google’s algorithm change last month hasn’t had the horrific impact predicted worthy of its ‘Mobilegeddon’ nickname. It’s important to remember that mobile friendliness is just one of many variables that Google considers, but it’s clear that going forward, user-experience on mobile devices will have a greater impact.
Customer Lobby wanted to discover how consumer usage of mobile devices to find local businesses has changed. They ran a survey on this topic in 2013 and pushed the same survey to 900 members of their US consumer panel in April 2015. We pulled out three key tidbits of information from this survey that local businesses need to know.