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The 10 Must-Have Marketing Strategies for Local Businesses in 2020

 

You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing strategies, it seems that more and more creative ways to reach locals seem to be popping up.

So, today, I’m going to give you 10 of the most important marketing developments for local businesses as we head into 2020. Let’s get straight down to it.

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micro-influencers

How to Use Micro-Influencers To Grow Your Local Business

What are Micro-Influencers?

Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase.

Since micro-influencers resemble more of a trusted friend than a slick salesperson, they have some serious marketing power that you should capitalize on starting now.

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