If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology mean that small business owners should focus solely on online methods and ditch those traditional in-person marketing tactics that, if we’re being honest, make us cringe?
The answer is “no.” The reality is that ‘old school’ marketing techniques – you know…actually meeting and talking with people – are still important.
Have you ever wondered why so many new videos are being posted with subtitles or captions? In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.
And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.
Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing strategies, it seems that more and more creative ways to reach locals seem to be popping up.
So, today, I’m going to give you 10 of the most important marketing developments for local businesses as we head into 2020. Let’s get straight down to it.