Facebook has evolved quite a bit since its launch in 2004…for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads.
On the bright side, there are more options than ever for connecting organically to your audiences in effective ways. For instance, Facebook’s emphasis on live video can create a quick path to engagement. This is because the platform eagerly notifies people when a Page or person they follow goes live. Facebook messenger is also exploding in popularity, giving businesses the opportunity to create chatbots or personalized social support through chat channels.
So what exact changes should your business take note of the most, and how can you adjust your Facebook marketing strategy in response? Read on to find out!