Facebook has evolved quite a bit since its launch in 2004…for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads.
On the bright side, there are more options than ever for connecting organically to your audiences in effective ways. For instance, Facebook’s emphasis on live video can create a quick path to engagement. This is because the platform eagerly notifies people when a Page or person they follow goes live. Facebook messenger is also exploding in popularity, giving businesses the opportunity to create chatbots or personalized social support through chat channels.
So what exact changes should your business take note of the most, and how can you adjust your Facebook marketing strategy in response? Read on to find out!
Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path. If you can master the art of internet marketing, your living room or home office can be just as good a place for generating personal wealth as any skyrise office building.
You have a ton of digital marketing tools at your disposal, too. A few of them are absolutely 100% necessary, while others you can pick and choose based on your unique needs.
To help you get started, here is a quick guide to the basics of internet marketing, what you need to effectively earn leads, and what optional tools could help you along the way.
Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats.
People simply can’t get enough of video!
For business owners, video content can be a key part of their strategy to earn new customers and grow their company. Video marketing has started to offer incredible returns on investment for companies of all sizes. Adding a video to your website product pages can increase conversions by 80%! That’s probably why 83% of business owners say that video offers great ROI.
To help your company get started using video effectively and using it to grow your revenues, consider the following five helpful tips below. You’ll learn why video is such an important asset and how to use it in a way to maximize your positive results.
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers.
In the years since platforms like Facebook, Instagram, and LinkedIn were first introduced, they have evolved from an occasional distraction to the focal point of many people’s internet browsing. Conversations and content that used to be spread across multiple sites can all now be found in the same place: your social media newsfeed.
Businesses that ignore this transition face a harsh reality. Social media is often the first thing people check when they go online, and it may even be the only thing they check on any given day. Without a presence on social media, your business may very well be invisible!
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results.
You should totally steal from them. Really.
Think of it as evolution rather than imitation. You see what works for them, and try to put your own twist on it. As you measure results, you refine your campaigns over time to become a better version more-suited for your unique branding and goals. If you’re doing it right, someone will steal from you someday.
To get you inspired by others’ inspiration, here are five amazing content marketing campaign strategies that are completely worth ripping off.