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video testimonials

Video Testimonials From Happy Customers Are The Best Marketing Content…Here’s How To Get Them.

Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.

Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the thing they are about to buy.

So how can you build up your cache of video testimonials? Here’s how!

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How to Use Manipulation in Marketing Ethically

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception.

While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation in marketing is an effective tool for boosting your brand. Done incorrectly, however, manipulation can hurt your long-term business goals.

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blockchain

The Use of Blockchain In Digital Marketing

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing.

Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger of transactions that is transparent and can’t be altered, providing more security than other technologies.

The many advantages of blockchain have already led to its implementation in several industries, notably in finance and healthcare, but it holds a lot of potential for digital marketing.

Find out how blockchain could affect digital marketing and what benefits it holds.

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How to Market to Different Generations on Social Media

 

social media

Social media is becoming an ever-increasing part of running a business – but where do you start when you need to narrow down your target audience? What inspires each generation the most?

While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximized if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa.

There are a number of different factors that relate to social media with each generation, and each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them.

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