LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing platform. This gives you a lot of new options to use LinkedIn for effective marketing in just about any industry.
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world.
How can you take advantage of video at your business? There are nine videos that every small business should use that are simple to create, but have a big impact.
Here they are.
We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content (content marketing) have all become a requirement of marketing and growth in just about every industry.
But creating content is definitely time-consuming, and can be the last thing on your list of things to get done on an already busy day. So here’s a six-step process for creating more content even when you’re really busy.
Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your Content Marketing Budget for content had better reflect the strategic role it has in your marketing plan.
Nearly all businesses have at least some sort of funds allocated to content marketing. According to eMarketer, 84% of all businesses used digital content marketing in 2018.
But how much should you expect to invest in the creation and promotion of content?
Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many businesses!
The good news is that the pace of change in today’s marketing world means that it’s never too late to jump in and compete, no matter where you’re starting from today.
The path to growing a small business is never easy nor obvious for a potenial business owner. Sometimes we could all benefit from being able to get inside the head of a good mentor.
Lucky for us, more and more of the smartest people in business and life are sharing their insights online in blogs and podcasts. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away!
We’ve compiled a list of 10 of the best entrepreneurs that every business owner should be following. Their content and vision will help you cut out bad habits, embrace change and adopt growth strategies that will have an impact.
When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process.
With so many devices available to complete a task, customers can switch between them to purchase a product or service. If they encounter problems across any of them, that could mean the difference between making the sale and the customer moving on to something different.
As a result, more and more businesses are nurturing leads through an omnichannel marketing strategy, which optimizes the experience across all customer touchpoints.
Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites.
Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience.
So, if you want to be truly successful, you need to have an in-depth understanding of your customers.
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.
That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up giving up altogether.
In this instance, we’re talking about the maintenance of content marketing. Updating older content is a great way to boost your SEO, but many marketers don’t take advantage of this opportunity.
Here’s why that should change.
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.
With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns.
Fortunately, we’re here to discuss Google Analytics and help you get the most from these available tools for content marketing.