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micro-influencers

How to Use Micro-Influencers To Grow Your Local Business

What are Micro-Influencers?

Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase.

Since micro-influencers resemble more of a trusted friend than a slick salesperson, they have some serious marketing power that you should capitalize on starting now.

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content ideas

Content Ideas: How to Generate An Endless Supply

In today’s business world, content and generating content ideas are an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers.

You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business?

It’s easy. Simply start compiling content ideas today and create a ‘bank’ of ideas to pull from well into the future so that your content calendar is always ready to go.

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content

The Best Type of Content To Create To Stand Out In Today’s Saturated Market

Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.

That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention.

Here’s what you should be producing now!

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content

5 Reasons Why You Should Publish Longer Content

In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing.

Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans.

But the reality is that long-form content has a lot of benefits that make the investment worth the effort.

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Flexible Work

Four Tips for Rolling Out a Flexible Work Arrangement Policy at Your Business

Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces.

And we aren’t alone…some pretty smart people agree! According to a recent Inc.com article:

“…Bill Gates shared what he thinks is the most important perk companies can give the best employees: flexible work arrangements.”

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sales

17 Ways To Make Your Website More Credible And Make More Sales

Trust is the most important factor in determining how your website converts sales. If prospects don’t trust your site, they aren’t going to give you their information or use their credit cards to make purchases.

Increased credibility = increased sales!

Here’s a quick list of credibility enhancers that you can implement quickly to increase the credibility of your website and make it easier to buy from you.

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content marketing

How to Use Customers Reviews in Your Content Marketing

Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying using your content marketing.

According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues.

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Win Online

Focus on the Fundamentals: Six Essentials Your Business Needs to Win Online

Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure that you focus on what matters most.

While every business is different and has different needs, we’ve found that there are six fundamentals to invest in to win online today. Focus on these, and trounce your competition.

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