When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit “publish.”
You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some marketing tips on how to make your offers so irresistible that your audience just HAS to buy! After all, as the saying goes, “nothing happens until someone sells something”! Let’s get those sales numbers up then, shall we?
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint the content to the precise group you’re trying to reach.
But how do you get that content to reach as many people as possible? Read on to learn some of the surefire ways the Local Search Essentials team recommends to engage on LinkedIn.
Have you ever wondered why so many new videos are being posted with subtitles or captions? In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.
And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.
Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.
You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your personal brand? That is, have you considered that your reputation, both online and offline, may now be just as important as the reputation of your business?
Read on to find out from the Local Search Essentials team why it’s so important to market your personal brand as you head into the new year.
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing strategies, it seems that more and more creative ways to reach locals seem to be popping up.
So, today, I’m going to give you 10 of the most important marketing developments for local businesses as we head into 2020. Let’s get straight down to it.
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