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content ideas

Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months

Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to content marketing and coming up with content ideas, and a simple strategy can help them: conduct a study or survey.

 

Original research provides tons of benefits for businesses seeking content marketing performance gains. They can accompany the release of the study with a recap series, for instance. After that, they can dive in-depth into some of the findings for unique takes or insightful real-world applications of the data. At the same time, they can introduce their study to online outlets that get mega traffic with guest posts.

 

The beauty of conducting original research is that you don’t even have to do all of the content writing yourself! In addition to the content topic possibilities listed above, there’s also a good chance that someone might cite your data or share your report on their own blog. Well-performed research that answers important questions in your field can receive references and citations for months. You may even get quoted as an expert as a result of your own analysis!

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reddit marketing

After the Reddit Marketing and Redesign, Should Your Business Give the Social Channel a Look?

Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads.

According to Reddit’s Zubair Jandali, their VP of brand partnerships, the platform has been engaging users at a rate three to seven times higher compared to before the redesign. Interestingly, ad response rates have also been rising. “Advertising didn’t play a role in the redesign per se,” Jandali told Marketing Land, “but we’re seeing much stronger engagement on ads by virtue of the fact the core organic experience is more engaging.”

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video marketing

Everything You Need to Create a YouTube Channel That’s Ready to Grow

Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the best platforms to host this content.

 

While big social media platforms like Facebook and Twitter are shrinking, YouTube pulls in over 1.8 million unique users every month. That figure, by the way, ignores all of the views that come from people who aren’t logged into a Google or YouTube account. YouTube’s traffic volume is so large that it is the second biggest search engine after Google and likely the most common platform for embedded videos seen around the web.

 

Creating a YouTube channel is, therefore, one of the best methods for earning traffic and engagement from audiences. By making smart moves and structuring your YouTube channel properly, your video content marketing campaigns can be poised for excellent growth. You’ll also be positioned to easily share and embed video content in order to grow your viewer base. It’s the perfect recipe for branded exposure!

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Facebook changes

4 Essential Facebook Marketing Strategies the Top Business Pages Use

There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.

 

Facebook’s algorithm is changing all the time, and even the people behind the scenes aren’t 100 percent sure of how it will affect things. That’s why they’re always tweaking it. You should always be tweaking, too. Otherwise, what gets good performance today may not be viable tomorrow.

 

Keeping this in mind, know that the most successful brands on Facebook are doing a lot of tweaking and experimentation for you. By observing what they do, you can get great ideas for how to improve your social media marketing strategy. What works for them may not work for you, but it’s at least a good starting point for an educated guess.

 

So, to help you improve your Facebook marketing success, here are four common traits between the top pages worth putting in your personal strategy book.

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