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Marketing - Local Search Essentials

Old School Marketing 101: Tips for Successful In-Person Marketing

If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology mean that small business owners should focus solely on online methods and ditch those traditional in-person marketing tactics that, if we’re being honest, make us cringe?

The answer is “no.” The reality is that ‘old school’ marketing techniques – you know…actually meeting and talking with people – are still important.

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social profiles Local Search Essentials

5 Simple Ways to Optimize Your Social Profiles to Generate More Leads & Customers

A robust social media following is fantastic — if it’s driving results. But if you have 100,000 followers on your social profiles who will never buy anything from you, then you’re wasting a lot of time and not making any money.

That’s why you should always be thinking about what you can do to bring more leads into your online social circle, and how you can turn those leads into paying customers. So I’m going to show you five simple steps you can take on your social media profiles to bring in more leads, and get more conversions.

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Marketing

7 Ways to Make Your Offers Hard to Refuse

You’ve got a product or service to sell, but it’s not going to sell itself. In this post, I’m going to give you some marketing tips on how to make your offers so irresistible that your audience just HAS to buy! After all, as the saying goes, “nothing happens until someone sells something”! Let’s get those sales numbers up then, shall we?

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blog posts and sharing

4 Places You Should Be Publishing Your Content Other Than Your Blog

After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day.

But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and your ability to gain traffic to your blog. By posting your content to these sites, you’ll increase the number of users who will stumble onto your content who may have never heard of you otherwise. Every additional place you post will increase your potential exposure. And that can only be a good thing!

So here are six places that you should be posting content to both help build your blog and improve your professional reputation.

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Instagram & LinkedIn

8 Ways to Increase Your Visibility and Engagement on LinkedIn

As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint the content to the precise group you’re trying to reach.

But how do you get that content to reach as many people as possible? Read on to learn some of the surefire ways the Local Search Essentials team recommends to engage on LinkedIn.

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video subtitles

Why You Should Always Add Subtitles to your Videos (and How!)

Have you ever wondered why so many new videos are being posted with subtitles or captions? In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.

And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.

Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.

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text messaging

11 Ways to Use Text Messaging to Make More Sales

We’re living in a text messaging world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses.

Want to know how to incorporate text messaging into your marketing plan? The Local Search Essentials team has put together some suggestions you may want to consider. Read on!

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personal brand

5 Reasons Why You Should Be Marketing Your Personal Brand In 2020

You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your personal brand? That is, have you considered that your reputation, both online and offline, may now be just as important as the reputation of your business?

Read on to find out from the Local Search Essentials team why it’s so important to market your personal brand as you head into the new year.

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marketing strategies

The 10 Must-Have Marketing Strategies for Local Businesses in 2020

 

You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing strategies, it seems that more and more creative ways to reach locals seem to be popping up.

So, today, I’m going to give you 10 of the most important marketing developments for local businesses as we head into 2020. Let’s get straight down to it.

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