Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types of content out there to keep your message fresh and your audience interested. Take a look at these eight effective content types and learn how you can use them to drive growth for your business.
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to help. Here is how to create engaging social media posts.
Everyone experiences a creative block from time to time and needs inspiration, so let’s take a look at these 17 engaging social media posts that are sure to elevate your brand.
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information.
The value that email marketing has above all else, however, is that it gives you an opportunity to connect with potential buyers who visited your site and left. You can target qualified leads with email marketing and get another opportunity to earn their business.
Nurturing leads with email marketing isn’t easy, though. It requires a targeted campaign with personalized communication, appropriate timing and strategic promotions that won’t overwhelm your new leads.
The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting emails that drive traffic to your site is high on the list of priorities.
Of course, driving traffic from email depends on open rates. Find out how to increase your email open rate with these nine key factors.
Customers interact with brands across many touchpoints, and each makes an impact on your relationship. Ultimately, a brand must keep the big picture in mind — the total experience for the customer from the beginning of the funnel to the end — to have success in business.
There are many ways to influence the customer experience, but the best strategies come down to your particular business and goals. Learn more about how to improve the customer experience and reap the rewards for your business.
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings.
Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at the SEO practices that once reigned supreme but now put your site at risk. Find out what you should do instead for long-lasting success.
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to content marketing and coming up with content ideas, and a simple strategy can help them: conduct a study or survey.
Original research provides tons of benefits for businesses seeking content marketing performance gains. They can accompany the release of the study with a recap series, for instance. After that, they can dive in-depth into some of the findings for unique takes or insightful real-world applications of the data. At the same time, they can introduce their study to online outlets that get mega traffic with guest posts.
The beauty of conducting original research is that you don’t even have to do all of the content writing yourself! In addition to the content topic possibilities listed above, there’s also a good chance that someone might cite your data or share your report on their own blog. Well-performed research that answers important questions in your field can receive references and citations for months. You may even get quoted as an expert as a result of your own analysis!
Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community members are engaging even more frequently than ever—with both posts and ads.
According to Reddit’s Zubair Jandali, their VP of brand partnerships, the platform has been engaging users at a rate three to seven times higher compared to before the redesign. Interestingly, ad response rates have also been rising. “Advertising didn’t play a role in the redesign per se,” Jandali told Marketing Land, “but we’re seeing much stronger engagement on ads by virtue of the fact the core organic experience is more engaging.”
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal. They’ll also find that YouTube still remains one of the best platforms to host this content.
While big social media platforms like Facebook and Twitter are shrinking, YouTube pulls in over 1.8 million unique users every month. That figure, by the way, ignores all of the views that come from people who aren’t logged into a Google or YouTube account. YouTube’s traffic volume is so large that it is the second biggest search engine after Google and likely the most common platform for embedded videos seen around the web.
Creating a YouTube channel is, therefore, one of the best methods for earning traffic and engagement from audiences. By making smart moves and structuring your YouTube channel properly, your video content marketing campaigns can be poised for excellent growth. You’ll also be positioned to easily share and embed video content in order to grow your viewer base. It’s the perfect recipe for branded exposure!
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.
Facebook’s algorithm is changing all the time, and even the people behind the scenes aren’t 100 percent sure of how it will affect things. That’s why they’re always tweaking it. You should always be tweaking, too. Otherwise, what gets good performance today may not be viable tomorrow.
Keeping this in mind, know that the most successful brands on Facebook are doing a lot of tweaking and experimentation for you. By observing what they do, you can get great ideas for how to improve your social media marketing strategy. What works for them may not work for you, but it’s at least a good starting point for an educated guess.
So, to help you improve your Facebook marketing success, here are four common traits between the top pages worth putting in your personal strategy book.