Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are a great way to increase interest, get more engagement, and collect feedback from your audience. Here are seven ways to capitalize on them at your business to create more engagement with your prospects and customers!
Here’s what it means for your business
You no doubt heard over the years that you should build your list and that usually refers to building an email list.
Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business.
You should absolutely build your list. Though email marketing has become less effective due to the volume of email that’s now being sent, it’s still a very effective and important strategy for all businesses to take advantage of.
Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and powerful option for small businesses to reach new prospects and customers, and grow their attention and revenue. Learn how to target your local ad campaigns.
A simple browser extension makes it easy for salespeople to create videos for prospects.
Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process.
But creating videos can be a challenge for a lot of people and we certainly don’t want to bog down our salespeople with video editing and too much administration. We’d rather have them talking to prospects.
Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing.
Until recently, it may have seemed like a platform that wasn’t necessarily ideal for generating leads, but that has definitely changed. Instagram now has several viable ways that businesses can use the platform to generate leads quickly and more affordable.
Let’s cover seven of them.
LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing platform. This gives you a lot of new options to use LinkedIn for effective marketing in just about any industry.
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world.
How can you take advantage of video at your business? There are nine videos that every small business should use that are simple to create, but have a big impact.
Here they are.
We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content (content marketing) have all become a requirement of marketing and growth in just about every industry.
But creating content is definitely time-consuming, and can be the last thing on your list of things to get done on an already busy day. So here’s a six-step process for creating more content even when you’re really busy.
Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your Content Marketing Budget for content had better reflect the strategic role it has in your marketing plan.
Nearly all businesses have at least some sort of funds allocated to content marketing. According to eMarketer, 84% of all businesses used digital content marketing in 2018.
But how much should you expect to invest in the creation and promotion of content?
Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many businesses!
The good news is that the pace of change in today’s marketing world means that it’s never too late to jump in and compete, no matter where you’re starting from today.