As the old saying goes, people buy from people they trust.
But how do you establish and maintain trust? Here are five ways that you are completely in control of each day.
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Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience.
That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get and hold attention.
Here’s what you should be producing now!
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing.
Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans.
But the reality is that long-form content has a lot of benefits that make the investment worth the effort.
As was widely reported a short time ago with much fanfare, Instagram has started hiding likes as a test to see if doing so will make the app more enjoyable for users.
The test started in Canada but has now been rolled out to six additional countries – Ireland, Italy, Japan, Brazil, Australia, and New Zealand.
Considering the benefits of a more flexible work arrangement for employees of your company? We don’t blame you. We’re big believers that flexible work arrangements are the future of many (if not most) workplaces.
And we aren’t alone…some pretty smart people agree! According to a recent Inc.com article:
“…Bill Gates shared what he thinks is the most important perk companies can give the best employees: flexible work arrangements.”
Trust is the most important factor in determining how your website converts sales. If prospects don’t trust your site, they aren’t going to give you their information or use their credit cards to make purchases.
Increased credibility = increased sales!
Here’s a quick list of credibility enhancers that you can implement quickly to increase the credibility of your website and make it easier to buy from you.
Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying using your content marketing.
According to eMarketer research, online reviews are by far the most trusted source of business information. In fact, 8 percent more people 18+ trust online reviews compared to their own friends, family and colleagues.
Everyone knows by now that, in today’s world, you need to win online if you are going to win in business. But the flood of online marketing options and strategies can get complex fast, so it helps to take a few steps back to ensure that you focus on what matters most.
While every business is different and has different needs, we’ve found that there are six fundamentals to invest in to win online today. Focus on these, and trounce your competition.
Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility through engagement.
Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t gel with the average business’s branding. Sure, you can gain thousands of shares by posting ridiculous cat videos, but there’s a slim chance all that attention will aid your business goals.
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible.
Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the thing they are about to buy.
So how can you build up your cache of video testimonials? Here’s how!