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How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your Content Marketing Budget for content had better reflect the strategic role it has in your marketing plan.

 

Nearly all businesses have at least some sort of funds allocated to content marketing. According to eMarketer, 84% of all businesses used digital content marketing in 2018.

 

But how much should you expect to invest in the creation and promotion of content?

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customer-centric marketing

7 Entrepreneurs Every Business Owner Should Follow

The path to growing a small business is never easy nor obvious for a potenial business owner. Sometimes we could all benefit from being able to get inside the head of a good mentor.

Lucky for us, more and more of the smartest people in business and life are sharing their insights online in blogs and podcasts. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away!

We’ve compiled a list of 10 of the best entrepreneurs that every business owner should be following. Their content and vision will help you cut out bad habits, embrace change and adopt growth strategies that will have an impact.

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content marketing

3 Things You Can Do Immediately To Get Better Response From Your Content Marketing

Not getting the fast results you’re expecting from your content marketing efforts? Don’t worry, you’re not alone. We talk to a lot of business owners and marketers, and many of them share that they feel like their content is often falling on deaf ears.

Here are five things you can do today to get more response from your content.

Find a More Intriguing Topic

No, we aren’t suggesting that you start creating content about something else entirely just because it’s a more popular topic.

But we ARE saying that you should do your homework to find the most intriguing angle on the topic you are writing on to give it the best chance at really resonating with your audience.

One way to do this is to look at currently trending stories related to your topic.

One of our old marketing mentors said that we should always “try to speak to the conversation that’s already happening in their mind.”

He meant that if you can find a way to relate your message to something they are already paying attention to and focused on, you’ll have a better chance at getting their attention for yourself.

Your challenge is to find a trending topic that’s already getting a lot of attention, and then tie your message to that topic in a creative way that doesn’t seem too forced!

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omnichannel marketing

How to Develop a Winning Omnichannel Marketing Strategy

When the path to a customer purchase can begin and end at any time, in any location and on any device, it’s becoming apparent that businesses need to create a seamless experience across the entire process.

With so many devices available to complete a task, customers can switch between them to purchase a product or service. If they encounter problems across any of them, that could mean the difference between making the sale and the customer moving on to something different.

As a result, more and more businesses are nurturing leads through an omnichannel marketing strategy, which optimizes the experience across all customer touchpoints.

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customer-centric marketing

Customer-Centric Marketing: Why an In-Depth Understanding of Your Customers Is the Only Marketing Strategy You Need

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites.

Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience.

So, if you want to be truly successful, you need to have an in-depth understanding of your customers.

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evergreen content

How to Ensure Your Blog Posts Are Evergreen Content

The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.

That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up giving up altogether.

In this instance, we’re talking about the maintenance of content marketing. Updating older content is a great way to boost your SEO, but many marketers don’t take advantage of this opportunity.

Here’s why that should change.

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Using Google Analytics to Improve Content Marketing

Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.

With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns.

Fortunately, we’re here to discuss Google Analytics and help you get the most from these available tools for content marketing.

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content marketing

Content Marketing: How to Research and Optimize for Questions

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.

Questions are valuable for many reasons:

  • Question research is excellent content inspiration.
  • Questions are engaging and trigger a natural reflex to answer.
  • Questions are useful for audience research.
  • Question research gives you a better understanding of natural language for voice search.
  • Question optimization increases your organic search visibility.
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Sales and marketing alignment

Sales and Marketing Alignment to Reach Your Business Goals

For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both.

Sales and marketing alignment is one of the most important aspects of generating continued revenue for your business. What this means is that the sales and marketing teams collaborate to reach goals, rather than working singularly and in opposition.

In fact, businesses with proper alignment of sales and marketing have 36-percent higher customer retention rates and 38-percent higher sales, according to MarketingProfs. They also achieve higher revenue growth than businesses without alignment.

Despite this, sales and marketing alignment is something that many businesses struggle with. Here are the key elements both teams need to work on in order to achieve proper alignment and work together to reach goals.

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