As social media marketing has taken off, many agencies have made a substantial living from specializing in social media management, monitoring, and social advertising. These agencies could scale their operations and expand their profitability even further if they add on content writing services to the packages they offer.
Why? Because putting content marketing and social media services together makes perfect sense. They’re both an incredibly important component to the digital face of a brand. They both have a goal of building audiences, shaping perception, and generating awareness. They both intuitively lead towards key stages of a brand’s marketing funnel.
And, perhaps most importantly, they both take a ton of time and effort to handle! The most tempting add-on services for marketing clients are things that they simply don’t have the bandwidth to take on themselves, after all.
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates?
We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an effective blog, how to develop a content marketing strategy that translates blog traffic into real leads, and what factors promote your search ranking (SEO) success.
Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel.
Ignoring any part of this equation will leave you with a less-than-satisfactory result. Your audience will either disregard your content outright or any audiences you successfully build will fail to enter your marketing funnel as intended.
Luckily, plenty of companies out there are doing it right. 78% of B2C companies using content marketing say they are “moderately” to “extremely” successful with their content marketing efforts. 2 out of every 3 also say that their performance is better now than a year ago.
Competing for user attention with content and social media marketing is getting more challenging. Keeping up with the latest trends is essential for achieving ROI on your campaigns.
According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half (52%) say that they achieve revenue growth through their social efforts.
What is this half doing right? They pay close attention not just to social’s role in their marketing funnel strategy, but they also track emerging trends to stay on the cusp of social relevance. By reading the signs of the times, they can adjust their strategy to keep their social media marketing effective and achieving consistent positive ROI.
Quality content is quickly becoming a brand differentiator for businesses trying to compete for online visibility. Companies able to maintain a steady stream of great content can capture larger online audiences, earn higher search engine results rankings, position themselves as thought leaders and strengthen the overall performance of their marketing funnel.
The question for businesses, then, isn’t whether they need a content writer but rather how they should go about working with one. Hiring a full-time writer (or a stable of writers) as part of your in-house marketing team is one option while outsourcing the work to various creative agencies or freelancers is another option. Some business also choose a mixture between the two.
Deciding which route to go for your own content marketing needs depends completely on your unique goals, how you want to portray your brand online, and how those requirements might shift as time goes on.
When weighing your options for creating content marketing pieces, don’t overlook the significant benefits outsourcing your workload to an agency can have. While on-boarding content writing staff or working directly with a freelancer can both be viable options, they barely scratch the surface of what a content marketing agency can offer.
When working with an agency, you have the ability to dramatically upscale the quality, quantity and overall reach of the content created for your digital marketing campaigns.
For instance, a content writing services provider can give you a set cost for creating a high-quality asset like an eBook that includes all the services you need like graphics and a paid social media promotion budget. When managing such a campaign in-house, each of these services and the tools required to make it happen are an individual cost.
Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move.
So what can these organizations do to improve? They can start by considering the following five common mistakes below. Therefore, these can cripple your content marketing performance and stand in the way of building audiences who can become business leads.
The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more people with just some marginal extra spending.
At the same time, money doesn’t grow on trees. Most businesses operate on a very tight budget, and they have little wiggle room when it comes to how much they can allocate to marketing.
Another complicating factor is that many professionals are unfamiliar with the amount of work that should go into content marketing and the overall output they can expect. Setting a content marketing budget therefore requires you to clearly understand your content marketing goals and the types of marketing activities you need to make those goals happen.
The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website.
To explain why this will be the case, we’ll let the small business video marketing statistics do the talking.
Consider the following eye-opening statistics when weighing your options for incorporating video content in the year ahead.
Sometimes, all you need to achieve breakthroughs in business is a good mentor. The path to growing a small business using digital marketing is never easy nor obvious. Yet, by following the guidance and advice of others, it can quickly become more clear.
Business owners these days have more advantages than ever when it comes to finding great marketing insights online. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away.
To help you find the information and inspiration your small business needs to achieve greatness through digital marketing, we’ve compiled a list of 10 of the best digital marketing experts worth following. Their content and vision will help you cut out bad habits, embrace change and start engaging in strategies that grow your business reliably.