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5 Ways to Revamp Your Social Media Marketing Strategy in 2018

social media marketingWith just a few improvements, your social media profiles could become the crown jewel of your digital marketing strategy in 2018. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads. This switch could also lead to more revenue, and interest in your company with minimal effort.

 

The great thing about social media marketing is that it doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media to reinforce your other marketing activities, you can achieve huge ROI. This can be achieved through both organic and paid social campaigns.

 

Try implementing the following five highly effective social media marketing improvements in 2018. This will inspire you to improve your social presence and go beyond expectations.

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Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

blogFew business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process.

 

Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog.

 

Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be.

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How to Write Blog Headlines Your Customers Can’t Resist Clicking

In many ways, the blog headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone.

 

Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression.

 

But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time.

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Is Your Company Blog Not Working? Here’s 5 Reasons Why That May Be

company blog

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. A good company blog is key.

Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — or, for some, any audience at all.

Other blogs earn plenty of traffic but lackluster conversion numbers. Still others have myriad issues of their own related to various mistakes in strategy, positioning, site design and more.

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The Best Digital Marketing New Year’s Resolutions for Crushing It In 2018

Digital Marketing

After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits.

 

To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018.

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One Habit That Will Immediately Improve Your Online Reputation

Online Reputation

Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive sentiment.

 

But one simple strategy can change all that: ask for a review.

 

Businesses that consistently ask people to review them after a transaction or service has been completed are far more likely to receive a higher volume of positive reviews. They also tend to get more detailed feedback from both happy and unhappy customers, which can inform strategic improvements.

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8 Secrets of Social Media Marketing That Everyone Misses

social media marketing

Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use.

 

Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you plan on serving 1,000 cups of coffee to peers over the course of a three-day business conference, then that’s an entirely more complex matter!

 

Everything gets more complicated when you move from personal to professional, and the results matter more, too.

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How to Market to Different Generations on Social Media

 

social media

Social media is becoming an ever-increasing part of running a business – but where do you start when you need to narrow down your target audience? What inspires each generation the most?

While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximized if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa.

There are a number of different factors that relate to social media with each generation, and each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them.

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