Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms.
The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of people say they get their news from social media first, for instance. News breaking most often comes from shares or second-hand sources on platforms like Facebook and Twitter. In effect, content publishers have to have social media at the front of their mind if they hope for their outlet to get exposure for breaking a story as opposed to a competitor.
For businesses, this same principle holds true. If you aren’t active on social media, others may talk about your business and seize control of the narrative. Or, even worse, your business is all but invisible until someone else shares content or news talking about you.
Facebook has evolved quite a bit since its launch in 2004…for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads.
On the bright side, there are more options than ever for connecting organically to your audiences in effective ways. For instance, Facebook’s emphasis on live video can create a quick path to engagement. This is because the platform eagerly notifies people when a Page or person they follow goes live. Facebook messenger is also exploding in popularity, giving businesses the opportunity to create chatbots or personalized social support through chat channels.
So what exact changes should your business take note of the most, and how can you adjust your Facebook marketing strategy in response? Read on to find out!
Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path. If you can master the art of internet marketing, your living room or home office can be just as good a place for generating personal wealth as any skyrise office building.
You have a ton of digital marketing tools at your disposal, too. A few of them are absolutely 100% necessary, while others you can pick and choose based on your unique needs.
To help you get started, here is a quick guide to the basics of internet marketing, what you need to effectively earn leads, and what optional tools could help you along the way.
Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats.
People simply can’t get enough of video!
For business owners, video content can be a key part of their strategy to earn new customers and grow their company. Video marketing has started to offer incredible returns on investment for companies of all sizes. Adding a video to your website product pages can increase conversions by 80%! That’s probably why 83% of business owners say that video offers great ROI.
To help your company get started using video effectively and using it to grow your revenues, consider the following five helpful tips below. You’ll learn why video is such an important asset and how to use it in a way to maximize your positive results.
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers.
In the years since platforms like Facebook, Instagram, and LinkedIn were first introduced, they have evolved from an occasional distraction to the focal point of many people’s internet browsing. Conversations and content that used to be spread across multiple sites can all now be found in the same place: your social media newsfeed.
Businesses that ignore this transition face a harsh reality. Social media is often the first thing people check when they go online, and it may even be the only thing they check on any given day. Without a presence on social media, your business may very well be invisible!
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results.
You should totally steal from them. Really.
Think of it as evolution rather than imitation. You see what works for them, and try to put your own twist on it. As you measure results, you refine your campaigns over time to become a better version more-suited for your unique branding and goals. If you’re doing it right, someone will steal from you someday.
To get you inspired by others’ inspiration, here are five amazing content marketing campaign strategies that are completely worth ripping off.
As social media marketing has taken off, many agencies have made a substantial living from specializing in social media management, monitoring, and social advertising. These agencies could scale their operations and expand their profitability even further if they add on content writing services to the packages they offer.
Why? Because putting content marketing and social media services together makes perfect sense. They’re both an incredibly important component to the digital face of a brand. They both have a goal of building audiences, shaping perception, and generating awareness. They both intuitively lead towards key stages of a brand’s marketing funnel.
And, perhaps most importantly, they both take a ton of time and effort to handle! The most tempting add-on services for marketing clients are things that they simply don’t have the bandwidth to take on themselves, after all.
Why start a business blog? What elements does your blog need to be effective? How can you capitalize most effectively on the marketing opportunities a blog creates?
We’ll answer all of these questions in our relatively brief but comprehensive content marketing and business blogging guide for start-ups below. You’ll learn some of the most important markers of quality for an effective blog, how to develop a content marketing strategy that translates blog traffic into real leads, and what factors promote your search ranking (SEO) success.
Blog writing can be an incredibly effective digital marketing strategy when the creator pays close attention to all the markers of quality. These markers include both technical and artistic elements as well as the context your blog plays within your overall marketing funnel.
Ignoring any part of this equation will leave you with a less-than-satisfactory result. Your audience will either disregard your content outright or any audiences you successfully build will fail to enter your marketing funnel as intended.
Luckily, plenty of companies out there are doing it right. 78% of B2C companies using content marketing say they are “moderately” to “extremely” successful with their content marketing efforts. 2 out of every 3 also say that their performance is better now than a year ago.
Competing for user attention with content and social media marketing is getting more challenging. Keeping up with the latest trends is essential for achieving ROI on your campaigns.
According to a recent survey of 344 social media managers, almost 80% of businesses use social media to post original content. Yet, just a little over half (52%) say that they achieve revenue growth through their social efforts.
What is this half doing right? They pay close attention not just to social’s role in their marketing funnel strategy, but they also track emerging trends to stay on the cusp of social relevance. By reading the signs of the times, they can adjust their strategy to keep their social media marketing effective and achieving consistent positive ROI.