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Turn strangers into customers & promoters of your business!
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How to Write Blog Headlines Your Customers Can’t Resist Clicking

In many ways, the blog headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone.

 

Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression.

 

But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time.

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Is Your Company Blog Not Working? Here’s 5 Reasons Why That May Be

company blog

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. A good company blog is key.

Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — or, for some, any audience at all.

Other blogs earn plenty of traffic but lackluster conversion numbers. Still others have myriad issues of their own related to various mistakes in strategy, positioning, site design and more.

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The Best Digital Marketing New Year’s Resolutions for Crushing It In 2018

Digital Marketing

After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits.

 

To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018.

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One Habit That Will Immediately Improve Your Online Reputation

Online Reputation

Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive sentiment.

 

But one simple strategy can change all that: ask for a review.

 

Businesses that consistently ask people to review them after a transaction or service has been completed are far more likely to receive a higher volume of positive reviews. They also tend to get more detailed feedback from both happy and unhappy customers, which can inform strategic improvements.

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8 Secrets of Social Media Marketing That Everyone Misses

social media marketing

Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use.

 

Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you plan on serving 1,000 cups of coffee to peers over the course of a three-day business conference, then that’s an entirely more complex matter!

 

Everything gets more complicated when you move from personal to professional, and the results matter more, too.

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How to Market to Different Generations on Social Media

 

social media

Social media is becoming an ever-increasing part of running a business – but where do you start when you need to narrow down your target audience? What inspires each generation the most?

While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximized if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa.

There are a number of different factors that relate to social media with each generation, and each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them.

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 by lse admin

Five Star Reviews For Local Search Essentials From Satisfied Customers | Internet Marketing St Augustine FL

First of all, our reputation is an essential part of who we are. At Local Search Essentials, we take pride in serving our customers to the best of our ability.

Click here to see more reviews from satisfied customers like the one below and give our Facebook page a like:

Local Search Essentials

At Local Search Essentials, we are industry pioneers and leaders in helping local businesses & organizations attract customers via search engines & local business directories. Turn strangers into customers & promoters of your business! We do it all, so you can focus on what you do best… Running Your Business! Call us now (904) 823-9747

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The Top Five Social Media Trends

Social media is an integral part of online marketing, and it’s always changing. What’s trending
today may be completely irrelevant to the social media trends tomorrow. It is necessary to stay up to date with social
trends and know when to adopt a new social strategy or when to let a trend simply pass by.
Here’s a look at the top five social media trends of the moment to guide your social media
marketing strategy and improve how you communicate with customers.

Integrated Video Is the New Standard
YouTube is a social media powerhouse, and the reason is simple: People would rather watch
videos than read articles. Videos are easily digestible, entertaining, and highly sharable. Because
of this, other social media sites are placing an emphasis on video. Facebook gives businesses the
ability to upload videos directly to the social media site and embed them on other sites. Other
social platforms will likely follow, making a video strategy a necessity for a strong social
marketing campaign.

Social Media Includes “Buy Now” Options
Along with integrated video, social media sites are offering the option to buy products from third
party advertisers without leaving the page. This could allow you to see increased conversions
and create more focused social ads that pay for themselves.

In-the- Moment Posts Are Increasing
Live streaming video and in-the- moment posts are a huge trend among social users. Sharing a
snapshot of one’s own life or the day-to- day business operations has become so popular that apps
like Periscope are being built simply to live stream videos. This shift may require you to adjust
your strategy to include more in-the- moment updates rather than just scheduling out your posts.

Blogging Is Happening on Social Sites
However, there is still room for scheduled content when it comes to long-form social posts.
Blogging is back, and it is taking place largely on social media sites like LinkedIn and Facebook.
Not only is long-form content bringing more visitors to businesses’ social pages, but it can have
an incredibly positive impact on your search engine rankings overall.

For an in-depth look at all of your digital marketing needs and goals, call us today. (904) 823-9747

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