What constitutes a well-rounded social media marketing plan? The ideal mix of social media content blends four different elements – general content, customized content, online specials, and reviews.
General content: Posts that are about topics relevant to, but not about, your business. These can be topical, inspirational quotes, related to current events, related to local happenings, or humorous photos/cartoons. Link to reputable sources of content whenever possible.
Many local businesses view the thought of social media marketing with disdain, believing it is too much work with no return on investment for their business. Nothing could be further from the truth. A social media strategy, when managed properly, allows businesses to engage existing and potential customers, advertise in a very targeted manner, create trusted links to their website that boost search engine and local listings optimization, and show the world the business’ mission, values, and personality.
Google displays more local pack results than Yahoo or Bing
Google is most confident in the quality of it’s local data set to keep local businesses from being squeezed out of organic positions by large websites
Google gives fewer Page 1 positions to ‘Leisure’ businesses than Yahoo or Bing
Search terms with a ‘Geo-modifier’ return many more local results
Last year Bright Local conducted research on which of the three main Search Engines gave the most space on their 1st page of results to local businesses; Google, Bing or Yahoo (see post). Now, 16 months later, they revisited the question and refreshed the results in an all new ‘Local SERPs showdown for 2015′.
3 Important questions to answer
In conducting & publishing this research, they wanted to answer these 3 questions:
Which Search Engine gives more 1st page space to local businesses?
How does the split of search results vary by keyword type?
How does the split of search results vary for geo-modified vs non-geo modified keywords?
Last month when Google announced an algorithm change that penalized non-mobile websites, it was dubbed “Mobilegeddon,” and everyone was scrambling to ensure their sites were mobile-friendly in order to perform well in mobile search.
In the time since that update, mixed reports have emerged about the impacts this algorithm has had on mobile website traffic. Because a sudden impact wasn’t noticed, many have assumed that they don’t need to worry yet about compliance with the mobile-friendly mandate Google set. In reality, “Mobilegeddon” is just one example that illustrates how much mobile has changed consumer behavior and Internet search behavior. In fact, the search engine Bing recently announced intentions to implement its own mobile-friendly algorithm.
Here are three reasons why local businesses should consider a mobile website a critical part of doing business.
SEO can be a bit of a beast. Everyone has their own methods and strategies and advice to give out to anyone who will listen. If you’re like me, you like visually appealing info-graphics that can print nicely and be hung on the wall for reference. The folks at Search Engine Land with Column Five Media have provided a very handy graphic and made my dream come true. Don’t panic; this isn’t high school chemistry class! Each “element” is a key ranking factor to consider to ensure your efforts are producing the best possible results.
The graphic notes both On-The-Page and Off-The-Page SEO factors that help and hurt your performance with a question fixed to each, allowing you to match your efforts against the table. Positive elements include crawl (Ac, “Can search engines easily ‘crawl’ pages on site?”) and negative factors include purchased links (Vp, “Have you purchased links in hopes of better rankings?”).
“If we hope to go anywhere or develop ourselves in any way, we can only step from where we are standing. If we don’t really know where we are standing… We may only go in circles…”
― Jon Kabat-Zinn, Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life
Mindfulness is the practice of observing one’s thoughts as they flow and learning how to be in the moment. A benefit is better self-awareness so your actions are more meaningful towards your goals. So to know where you’re going, we need to know where we are and we can use this practice in marketing.