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content writer
 by lse admin

How to Find a Content Writer Who Can Spin Your Blog Into Gold

Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening!

 

All silliness aside, content writing and blog writing are really complex acts that can appear deceptively simple on the surface. Structure and rhetorical knowledge can help make your point clear, but you also need to be engaging. Add SEO best practices to the mix, and you have even more issues to deal with.

 

Getting it right takes either a lot of practice or a lot of time spent revising. Even a business owner who happens to be an excellent writer will need help making it all happen on a deadline.

 

So that’s when you turn to outside help. It can be a freelance writer or a content marketing agency. However, the goal is to find a writer (or several) who can meet your guidelines and turn things in on time.

 

Locating a writer like that is exactly as hard as it sounds! Luckily, there are five tips you can use to make your search easier and ensure you find just the writer you’re looking for.

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voice search
 by lse admin

Does Your SEO Speak to Voice Search Users?

Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search is the most significant development to hit SEO since Google debuted.”

 

That may sound like a hot take, but statistics describing the growing usage of voice search resoundingly back it up. Twenty percent of all online searches in 2016 were voice searches, according to a Mary Meeker report. Comscore predicts that half of all searches will be made through voice commands by 2020.

 

Searching using a voice function instead of a keyboard has huge ramifications for your organization’s SEO strategy. For starters, usually only one result is brought up, meaning you have to know exactly what it takes to earn that coveted spot. Secondly, the technical SEO best practices that make you more likely to rank in voice search are fairly different from the typical approach.

 

Don’t worry, though, because we’re here to break it all down for you. You’ll learn how and why people use voice search to gain insight on how you can meet their needs, and then you’ll learn how to implement voice search SEO best practices that can help boost your rank. Let’s get talkin’!

 

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 by lse admin

Retargeting: What It Is, And Why Every Business Should Use It

RetargetingModern digital ads can have a huge relevancy problem, and using a retargeting strategy is one of the best ways to solve it.

 

With retargeting, you only show ads to people who have indicated interest in your product or website before. Usually, the interest-signaling behavior is a visit to a particular page on your website.

 

While the abilities of retargeting sound creepy—and they definitely can be eerie when the practice is done incorrectly—most retargeted ad campaigns are actually doing consumers a favor. Instead of showing them irrelevant ads for things they may never buy, such as an expensive luxury car, you’re showing them ads. The ads are for things they’ve directly looked at before.

 

At its core, retargeting strategies are all about that relevancy. The idea is that someone has already entered into your sales funnel or taken the first steps of the customer journey. Retargeted ads should ideally be a nudge a little further along that path.

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 by lse admin

What is Mobile First Design? And Why Is It Important For Your Business?

mobile firstThe internet is a mobile- first world now, and your website needs to embrace this shift to avoid missing out on opportunities. By prioritizing your mobile experience with user-friendly design principles and an always on-the-go approach to content, you can reap bigger rewards from referral channels and compete more effectively for visibility.

 

There’s no understating just how much of an impact smartphone devices have had upon the online landscape. Seventy-seven percent of U.S. adults (≈250 million) now own a smartphone, according to Pew Research, and only 17 percent of people own a cell phone but not a smartphone. Even more interesting, there are 6.5 million more smartphone owners than desktop/laptop owners, and 65 million people depend entirely on their smartphones for internet access.

 

The shift from large, stationary computers to pocket-sized touchscreens has had a huge impact on not just website design but also how online content is consumed in general. Understanding just how much the mobile first mindset has affected the website design process can help your business learn how to build a better website that’s aware of mobile’s center stage presence in our modern tech culture.

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 by lse admin

Why High Quality Content Matters More than Keywords for SEO

quality content

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank.

 

In fact, Google’s approach to ranking has gotten so sophisticated that they’ve learned that content quality matters more to search users than the presence of any particular keyword phrase. As a result, you may find a No. 1 search result that doesn’t contain an exact match keyword anywhere in the body.

 

We’re serious! In an exhaustive study of 600,000 keyword phrases, 18 percent of the domains that ranked position 20 or higher didn’t have the keyword in the text at all. Instead, these sites had a few things in common: website visits, user behavior signals and the number of links to the content all influenced Google to rank them near the top. All of these signals tell Google one thing: people seem to like this content.

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 by lse admin

How Often Should I Be Posting to My Blog?

blogTo blog or not to blog…blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as unpredictable as it sounds.

 

In truth, both camps are wrong. Posting on a regular schedule is absolutely essential. It helps you build audiences, stay organized and discipline yourself to continually push out worthwhile content.

 

On the other hand, posting too frequently leads to diminishing returns. Posting every day, for example, can mean that a fair chunk of your blogs never get read. When promoting your blogs on social media, the algorithms may also be much more likely to pass over your umpteenth blog promotion for the week.

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 by lse admin

Why Your Online Marketing Budget May Soon Go Up

online marketingRecent surveys show that the majority of businesses plan to increase their online marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance.

 

Today’s internet marketing practices have matured dramatically since the days of dial up. Channels like social media have likewise matured, changing the landscape from a “Wild West” feeling to a more familiar competitive market. As businesses spend more on aspects of marketing like paid ad inventory, prices go up. There is, after all, a finite number of eyeballs browsing the internet at any given time.

 

Businesses also find themselves competing more earnestly for organic traffic and impressions. While it used to be easy to rank high on search engines if you were the only business on the block doing SEO, now achieving results pits you against countless others.

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 by lse admin

Inaccurate Business Information is Dangerous! Nine Stats That Show Why

With the wealth of digital marketing activities required to make a difference in today’s fiercely competitive online spaces, the accuracy of business listings, directories and citations can sometimes fall by the wayside.

Don’t let that happen! If you’re concerned that your or your clients’ business listings might be giving potential customers the wrong information, but not quite concerned enough to start what might seem like a big task, keep reading.

The below statistics come from our recent Local Citations Trust Report, in which we polled over 1,000 US consumers on their perception of inaccurate business listings. The results might just shock you into action!

68% of consumers would stop using a local business if they found incorrect information in online directories.

68% of consumers would stop using a local business if they found incorrect information in online directories. (Local Citations Trust Report, BrightLocal, 2018)

93% of consumers say they are frustrated by incorrect information in online directories.

93% of consumers say they are frustrated by incorrect information in online directories. (Local Citations Trust Report, BrightLocal, 2018)

80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online.

80% of consumers lose trust in local businesses if they see incorrect or inconsistent contact details or business names online. (Local Citations Trust Report, BrightLocal, 2018)

In the last 12 months, 71% of consumers had a negative experience because of incorrect local business information found online.

In the last 12 months, 71% of consumers had a negative experience because of incorrect local business information found online. (Local Citations Trust Report, BrightLocal, 2018)

30% of consumers would go to a competitor if they couldn’t locate a business because of incorrect information found online.

30% of consumers would go to a competitor if they couldn’t locate a business because of incorrect information found online. (Local Citations Trust Report, BrightLocal, 2018)

Inaccurate Business Information

In the last year, 22% of consumers visited the wrong location for a business because the address was incorrect online. (Local Citations Trust Report, BrightLocal, 2018)

40% of consumers would give up looking for a local business that they couldn’t find because the address was wrong online.

40% of consumers would give up looking for a local business that they couldn’t find because the address was wrong online. (Local Citations Trust Report, BrightLocal, 2018)

After seeing a local business listing online, 24% of consumers will call the business before going to visit it.

After seeing a local business listing online, 24% of consumers will call the business before going to visit it. (Local Citations Trust Report, BrightLocal, 2018)

Upon finding an inaccurate listing, consumers are more likely to blame the local business than the directory.

Upon finding Inaccurate Business Information, consumers are more likely to blame the local business than the directory. (Local Citations Trust Report, BrightLocal, 2018)

Source: https://www.brightlocal.com/2018/06/21/inaccurate-business-information/

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 by lse admin

11 Steps to a Successful Social Media Contest

social media contestRunning contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success.

 

On the other hand, not having a plan and a strategy can mean that even the most popular contests accomplish little in the way of marketing goals, while taking resources from other campaigns. Or, worse, the contest can turn into a giant mess that leaves a sore spot on your brand image.

 

So, to make sure your contest has the best odds of helping boost your social media marketing performance, use the following 11 steps below. They’ll help you strategize for your contest, plan it out, create a schedule, and follow through on everything in a way that leaves both your participants and your fellow co-workers satisfied with the results.

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 by lse admin

Six Things Your B2B Content Marketing Needs to Be Doing

B2B content marketingBusiness-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate.

 

In fact, your B2B content marketing strategy will include several “must have” components. Without them, your ability to generate leads, convert those leads, and retain existing customers could suffer greatly. With these “must haves,” you can increase your chances of success and ensure that your content marketing campaigns follow all of the latest recommended best practices.

 

So, to help you improve your B2B content marketing strategy to be as effective as possible, here are the six “musts” you need in place.

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