Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search is the most significant development to hit SEO since Google debuted.”
That may sound like a hot take, but statistics describing the growing usage of voice search resoundingly back it up. Twenty percent of all online searches in 2016 were voice searches, according to a Mary Meeker report. Comscore predicts that half of all searches will be made through voice commands by 2020.
Searching using a voice function instead of a keyboard has huge ramifications for your organization’s SEO strategy. For starters, usually only one result is brought up, meaning you have to know exactly what it takes to earn that coveted spot. Secondly, the technical SEO best practices that make you more likely to rank in voice search are fairly different from the typical approach.
Don’t worry, though, because we’re here to break it all down for you. You’ll learn how and why people use voice search to gain insight on how you can meet their needs, and then you’ll learn how to implement voice search SEO best practices that can help boost your rank. Let’s get talkin’!