In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing.
Yes, producing 3000-4000 words for a post involves a lot of work – research, writing, editing – that may seem like overkill in an era of decreasing attention spans.
But the reality is that long-form content has a lot of benefits that make the investment worth the effort.