Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process.
Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog.
Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be.