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Turn strangers into customers & promoters of your business!

Are You Promoting Your Business In The Right Places?

The number of review sites available to customers who want to voice their opinion about a business or product just keep growing. But did you know that 63% of consumers read reviews on search engines, like Google and Bing, over review sites, like Yelp? While many focus on review platforms like Yelp and TripAdvisor, smart marketers know that Google reviews — reviews, ratings, and customer feedback that appear on Google Maps and Google search results can be much more important. Especially considering how millions of consumers find businesses, brands, and services through “Googling”.

For more than 10 years, we have been helping local businesses across 100’s of industries dominate local search and promote their businesses online.  Are you turning to the right source to promote your business? For more information, please visit our website or give us a call today. (904) 823-9747

online reviews

Will My Online Reputation Impact My Business?

How Is Your Reputation?

Social media has grown immensely in the last few decades. While many companies are aware of the importance of establishing an online presence along with reputation, some are not. As a business owner, you must know that having a good online reputation is essential for business growth. Whereas a negative online reputation could greatly impact your bottom line.

reputation-marketing-1

With the rise of the digital age, it has become extremely easy for people to instantly share their ideas and opinions with potential customers online. This can lead to an amazing opportunity of increased exposure for businesses. When happy customers leave five star reviews and share their positive brand experiences with friends and family on social media, it brings brand awareness to a whole new level. But negative reviews can be quite dangerous to your reputation. 88% of consumers read online reviews before they purchase local services and 92% believe what they read! What the public says about your company online has become the single most important reflection of your company’s character, reliability, and skill.

Managing Online Reputation

Local Search Essential‘s proprietary software enables local businesses to collect and syndicate customer reviews and predictively advertise to past customers.  We offer the following comprehensive services for managing your online reputation:

  • Customer Review Management
  • Social Media Integration
  • Automatic Service Reminders
  • Review Syndication
  • Multi-channel review generation

Working with our local search specialists, businesses get more new customers, build their online reputation and grow revenue from repeat customers with predictive advertising.  Visit our website: www.localsearchessentials.com or call us today to discuss managing your online reputation. (904) 823-9747

 

 

mobile marketing

5 Essential Mobile Marketing Strategies to Boost Your Business Now

The explosive use of smartphones and tablets has created a new world of opportunity for today’s businesses. No other medium in the history of technology has been so personal, so powerful, or so disruptive to consumers’ day-to-day lives. Mobile devices put the world’s information directly into consumer’s hands 24/7, providing an abundance of choices and affecting decision-making in ways we have yet to even fully understand.

Those organizations that have recognized the power of mobile to drive deeper, more meaningful connections with their customers and prospects are the new leaders in a mobile-first world. But just in case your business has yet to fully jump into the mobile fray, here are five important mobile marketing strategies to help put you on the road to success:

1. Apps are where it’s at

Last year, mobile apps surpassed television as the medium with which consumers spend the most time. The mobile web, meanwhile, accounts for only 13% of the amount of time spent on mobile and is generally used for basic searches. However, native apps provide a more sophisticated experience — they’re typically faster, more interactive and serve as a dynamic two-way communications channel. Apps can utilize smartphone features like push notifications, the camera and the phonebook, and they allow businesses to get creative with personalized offers, loyalty programs and exclusive content. So while having a mobile-optimized website is important, remember that to truly deliver an enhanced mobile experience, apps are where it’s at.

2. Up your game

Once you’ve committed to an app, think about how it can serve as an extension of your brand while providing a great experience to your users. An app allows businesses to stay top of mind by occupying coveted real estate on a user’s mobile device. And while apps are capable of delivering experiences that other mediums cannot, it’s imperative to consider how your app’s functionality addresses your target audience’s needs, desires and intentions. What utility does it offer? How can it simplify previously difficult tasks? How does it entertain and delight users? Are you using it to reach people with the right message at the right time? The easier, better or more enjoyable you can make your customer’s lives, the more they’ll use your app.

 

3. Engage users one-on-one

Not all mobile users are alike. They will demonstrate different patterns and behaviors based on any number of characteristics, such as which type of device they use, where they live, how they found your app, and of course their own personal styles and tastes. One recent study, for example, found that app engagement is highest on weekends for iOS users but that the opposite is true for Android phone owners. Insights like these can help you decide when and how to deliver content, offers and other initiatives that cater to the user’s preferences and have maximum impact.

 

4. Become data-driven

Apps can collect a goldmine of data on your users. And with the right analysis, any business can truly get to know its customers better and understand what makes them tick. But it’s up to you to harvest the right insights from your data and put it into action. In today’s competitive mobile landscape, these insights can help improve the app, deliver a more personalized experience, and, when promoting your app to obtain users, to understand which marketing and advertising channels are most successful.

This last point, known as mobile attribution, is essential for measuring the effectiveness of your marketing efforts so you can optimize your budget accordingly and attract the highest quality users to your app. “Attribution analytics are absolutely essential for app marketers in today’s environment,” said Oren Kaniel, founder and CEO of AppsFlyer, a mobile attribution and marketing analytics platform that helps marketers measure their mobile campaigns across Google, Facebook, Twitter and 1,500 other media sources. “Without it, marketers are simply flying blind, but the data from attribution analytics can help them get the greatest return on their investment.”

 

5. Connect the dots

Don’t let your app strategy exist in a silo. The average US household owns 5.7 Internet-connected devices, and consumers aged 18 – 64 use three or more devices every day — which means that your business’s marketing strategy should integrate all of your web, social, mobile, and even any broadcast or offline campaigns into a cohesive experience for your customers. With technologies available today, it is possible to recognize users as they move from their laptop to their smartphone to their tablet, and to create a seamless experience across all their devices.

 

Committing to Mobile

No one ever said that building a successful mobile strategy was easy. It requires the right mix of creativity and imagination with a data-driven mindset and an adherence to your brand. Most of all, it requires a commitment to providing the best customer experience possible. But, given that mobile serves as consumers’ primary and most personal devices in today’s world, the payoff for those businesses that get their mobile strategy right stands to be a game-changer.

 

Originally Posted at: http://www.inc.com/dave-kerpen/5-essential-mobile-marketing-strategies-to-boost-your-business-now.html

The Science of Social Media Content

What constitutes a well-rounded social media marketing plan? The ideal mix of social media content blends four different elements – general content, customized content, online specials, and reviews.

  • General content: Posts that are about topics relevant to, but not about, your business. These can be topical, inspirational quotes, related to current events, related to local happenings, or humorous photos/cartoons. Link to reputable sources of content whenever possible.
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Making Local Social Work

Many local businesses view the thought of social media marketing with disdain, believing it is too much work with no return on investment for their business. Nothing could be further from the truth. A social media strategy, when managed properly, allows businesses to engage existing and potential customers, advertise in a very targeted manner, create trusted links to their website that boost search engine and local listings optimization, and show the world the business’ mission, values, and personality.

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Individual commitment to a group effort — That is what makes a team work, a company work, a society work, a civilization work.

Vince Lombardi

search engine optimization

Local Businesses Get More Love From Google Search

Key Things to Remember:

  • Google displays more local pack results than Yahoo or Bing
  • Google is most confident in the quality of it’s local data set to keep local businesses from being squeezed out of organic positions by large websites
  • Google gives fewer Page 1 positions to ‘Leisure’ businesses than Yahoo or Bing
  • Search terms with a ‘Geo-modifier’ return many more local results

Last year Bright Local conducted research on which of the three main Search Engines gave the most space on their 1st page of results to local businesses; Google, Bing or Yahoo (see post). Now, 16 months later, they revisited the question and refreshed the results in an all new ‘Local SERPs showdown for 2015′.

3 Important questions to answer

In conducting & publishing this research, they wanted to answer these 3 questions:

  • Which Search Engine gives more 1st page space to local businesses?
  • How does the split of search results vary by keyword type?
  • How does the split of search results vary for geo-modified vs non-geo modified keywords?
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mobile search

Mobile Is King Not Just Because of Google

Last month when Google announced an algorithm change that penalized non-mobile websites, it was dubbed “Mobilegeddon,” and everyone was scrambling to ensure their sites were mobile-friendly in order to perform well in mobile search.

In the time since that update, mixed reports have emerged about the impacts this algorithm has had on mobile website traffic. Because a sudden impact wasn’t noticed, many have assumed that they don’t need to worry yet about compliance with the mobile-friendly mandate Google set. In reality, “Mobilegeddon” is just one example that illustrates how much mobile has changed consumer behavior and Internet search behavior. In fact, the search engine Bing recently announced intentions to implement its own mobile-friendly algorithm.

Here are three reasons why local businesses should consider a mobile website a critical part of doing business.

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