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How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business – but where do you start when you need to narrow down your target audience? What inspires each generation the most?

While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximized if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa.

There are a number of different factors that relate to social media with each generation, and ech one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them.social media

Marketing to Different Generations on Social Media

Generation Z

Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer.

Gen Z are far more switched on when it comes to what’s going on around them, but they’re also noted as having shorter attention span when it comes to engaging with a piece of content. As such, keeping things brief, relevant and authentic will have the biggest impact.

Visually, video content that’s designed to empower and motivate is best when it comes to inspiring Generation Z.


Millennials on the other hand, are far more idealistic, which has led to many taking a more negative tone with this generation. But as the largest generation, and currently the most influential on social media, there’s far more to them than they’re given credit for.

Extremely vocal about what they stand for, Millennials respond well when presented with brand advocates and influencers in real-time, giving them the opportunity to interact and building a sense of loyalty at the same time. Due to this, LinkedIn is particularly valuable for those Millennials looking to develop professionally, with over 38% of users falling into this bracket.

Ratings and reviews are also highly prized – including these will help to build better relationships with Millennials.

Generation X

Generation X are often noted as the forgotten generation, or the “latch key kids”, but this couldn’t be further from the truth. They’re the smallest of all the generations covered, but that certainly doesn’t mean they should be left behind.

Reportedly, Gen X have the second largest disposable income after Baby Boomers and are at a stage in their life where luxury and comfort take precedent. Appealing to this desire using straightforward, visually engaging content is best.

The most likely generation to share content, always include a call to action as this will help increase those shares.

Baby Boomers

Baby Boomers are a generation that you’re most likely to avoid when devising your social media marketing plan.

But with 91% purporting to have a social media account, this could be detrimental.

Boomers tend to favor more content-heavy social media platforms like Facebook, avoiding the likes of Twitter (with only 5% of their users falling into this generation bracket).

A generation with a “can do” attitude, they’re vocal about what they believe in, much like Millennials, and they like to share their opinions. Including polls and quizzes in content will appeal to this desire.

A huge 95% of Boomers will opt for email over instant messenger, so encouraging newsletter signups will help increase interaction and build awareness.


Choosing the right demographic for your marketing campaign is imperative, and building a fan base for your business doesn’t have to feel like a fruitless task.


Domain Listings Scam | Internet Marketing St Augustine FL


 in Domain NamesInternet AdvertisingSecurityWeb Design NewsWeb Site Security

Whether you have an actual website or just a domain listings name, you have likely received something in the mail that looks like an invoice. If it looks like the image here and you pay it, congratulations. You just got scammed.

Why Is This a Scam?

Website Listing Service Scam

Website Listing Service Scam

The image here is an example of one of these invoices that was sent to one of our clients. Fortunately, she listened to the advice we give all clients when we start working with them: If you ever get any solicitation by phone, email or mail and it’s in reference to your website, internet marketing or your domain name and you’re not 100% sure that it is legitimate, contact us before you respond so that we can take a look at it to make sure you’re not being scammed.(Good job, Laura!)

To the unsuspecting recipient, the invoice could look totally legitimate. It will probably have an official looking logo. It will likely have the company’s return address. They will also show your ‘account number’ (I mean, that HAS to be real, right?). In the example sent to our client, it even indicated that the company was Accredited by the Better Business Bureau (more on that in a minute).

So how can we be sure this bill is deceptive? Well, here are a few red flags that should make you pause:

  1. Do you remember signing up with this company? If not, that’s the first red flag.
  2. No phone number shown for the company on the invoice. If you had a question for them about your bill, how are you supposed to contact them? Think about the genuine invoices that you receive. Don’t they typically show a phone number that you can call with questions? Of course they do. Strike two.
  3. BBB ListingBut wait, they’re BBB Accredited, right? Well, let’s explore that by checking their listing on the Better Business Bureau’s website. What domain-listings likely did is paid the BBB for accreditation when they started their scam. This enhanced their credibility for a while as they sent out these invoices. Then complaints to the BBB started coming in and the BBB revoked their accredited status but domain-listings still kept using the BBB image on their mailings. Very sneaky but strike three.

If going through those steps still doesn’t convince you that the invoice is fake, you can always use your favorite search engine and search for topics like “domain name listing scam” or “internet listing scam” and read through the thousands of results. You’ll even see some comments from people who blindly paid the invoice and later found out they had unknowingly relinquished ownership of their domain name!

Doing a search, I found some posts that show this company has been scamming unsuspecting website and domain name owners for years! This post from Techeffex is from 2013 and here’s an even older one from Andrew Miller with Workshop Digital. It’s from 2011! Wow.

Bottom Line

If you get one of these invoices and you pay it, that means you ran right through several red flags and fell for a scam. The company is not doing anything illegal. Unethical, yes, but not technically illegal (I’m not an attorney so there may be a law against this practice. Feel free to correct me below). So your best defense as a business owner is to use your head.

This means consumer beware. Do your research and contact your web designer / developer and let them take a look. If you don’t have a web designer, contact us or leave a comment below and we’ll be happy to take a look for you.

If you have stories of your own, share them below. The more we can get the word out, the harder it will be for companies like them to scam the rest of us out of our hard-earned money.


Source: https://crystalcoasttech.com/domain-listings-scam/

Tips for SEO | Local Search Essentials Internet Marketing St Augustine FL

Achieving search engine optimization, or SEO, can be a complicated task. SEO doesn’t happen overnight. There is no single trick that will create substantial results in your search engine rankings. You will want to take multiple steps toward boosting your SEO. That is the only way to see real improvement in your site’s rank.

Below you’ll find some of the top tips for SEO that can become a part of your larger content marketing strategy:

  • Add Text Content to Visual Media – Infographics and videos are highly shareable and engaging pieces of content. But Google and other search engines can’t make sense of these images and videos. To ensure that search engines pick up these types of content, you should add transcripts. Also, descriptions to get the most benefit from your media.
  • Adapt Your Keyword StrategyKeywords are not static, nor are they priced equally. As you begin building your web presence, you might focus on a larger variety of lower-competition keywords. Therefore, this will help you begin ranking for these terms. Furthermore, as you establish authority through these keywords, you can begin to allocate your advertising budget toward more competitive terms. Because of this, it will guarantee you have a better chance of ranking highly for them. With any keywords, you will want to continue monitoring their performance on your site and adapting as necessary to keep traffic high.
  • Answer Questions Through Your ContentIn any type of content, you should have clear intentions for your audience. While SEO is the ultimate goal, you will want to focus first on what your reader is looking for. Providing answers to questions about topics related to your industry will allow you to gain a broader audience, which will in turn help you rank higher.
  • Optimize on Each PageAlong with the content side of SEO, you’ll want to consider the technical aspects of search engine rankings. Your site should be well-organized and effectively tagged. Each page should include your target keywords in each title and URL. Though it is essential to include keywords in these highly visible areas, you should refrain from overusing keywords within content, as this can have a negative effect on your rankings.
  • Network on and off Social SitesUtilizing social media is key for effectively reaching your clients and maximizing the exposure for your content. In addition to maintaining an active social presence for your business, you should set up alerts for any instance where your company is mentioned and reach out to those who are talking about you. Building connections in this way will provide more linking opportunities that can further benefit your SEO.

SEO can be a difficult field to navigate, which is why many companies choose to work with a professional team of experts.

To see what we can do for your business, contact us today. 


Five Star Reviews For Local Search Essentials From Satisfied Customers | Internet Marketing St Augustine FL

First of all, our reputation is an essential part of who we are. At Local Search Essentials, we take pride in serving our customers to the best of our ability.

Click here to see more reviews from satisfied customers like the one below and give our Facebook page a like:

Local Search Essentials

At Local Search Essentials, we are industry pioneers and leaders in helping local businesses & organizations attract customers via search engines & local business directories. Turn strangers into customers & promoters of your business! We do it all, so you can focus on what you do best… Running Your Business! Call us now (904) 823-9747

The Top Five Social Media Trends

Social media is an integral part of online marketing, and it’s always changing. What’s trending
today may be completely irrelevant to the social media trends tomorrow. It is necessary to stay up to date with social
trends and know when to adopt a new social strategy or when to let a trend simply pass by.
Here’s a look at the top five social media trends of the moment to guide your social media
marketing strategy and improve how you communicate with customers.

Integrated Video Is the New Standard
YouTube is a social media powerhouse, and the reason is simple: People would rather watch
videos than read articles. Videos are easily digestible, entertaining, and highly sharable. Because
of this, other social media sites are placing an emphasis on video. Facebook gives businesses the
ability to upload videos directly to the social media site and embed them on other sites. Other
social platforms will likely follow, making a video strategy a necessity for a strong social
marketing campaign.

Social Media Includes “Buy Now” Options
Along with integrated video, social media sites are offering the option to buy products from third
party advertisers without leaving the page. This could allow you to see increased conversions
and create more focused social ads that pay for themselves.

In-the- Moment Posts Are Increasing
Live streaming video and in-the- moment posts are a huge trend among social users. Sharing a
snapshot of one’s own life or the day-to- day business operations has become so popular that apps
like Periscope are being built simply to live stream videos. This shift may require you to adjust
your strategy to include more in-the- moment updates rather than just scheduling out your posts.

Blogging Is Happening on Social Sites
However, there is still room for scheduled content when it comes to long-form social posts.
Blogging is back, and it is taking place largely on social media sites like LinkedIn and Facebook.
Not only is long-form content bringing more visitors to businesses’ social pages, but it can have
an incredibly positive impact on your search engine rankings overall.

For an in-depth look at all of your digital marketing needs and goals, call us today. (904) 823-9747

How to Handle Negative Reviews

Online reviews have become commonplace as part of the shopping experience for consumers seeking local services. In fact, a recent Local Consumer Review Survey showed that 92% of consumers read online reviews, and 40% of consumers form an opinion after reading just 1-3 reviews. What’s more is that the star rating has become a leading factor by which consumers judge a business. This means that even one or two negative reviews of your business on sites like Yelp or Google+ could have a significant impact as potential customers search for services online. While standard practices of popular review sites will not let you simply delete most negative reviews, you can reduce the negative press of these reviews by joining the conversation and responding to customers who have had bad experiences with your business. Read on to discover more about the best strategies for handling negative reviews with ongoing reputation management.

Find the Source of the Review

Legitimate reviews from real customers will not usually be taken down by the review site, regardless of how negative the reviews are, because review sites are intended to serve as a forum for customers to share their experiences. You can, however, have non-legitimate reviews—those written by direct competitors, for example—taken down by contacting the review site directly and identifying the source of the review.

Respond to Legitimate Negative Reviews

Ignoring a one- or two- star review can be a detrimental step for your reputation management, because negative reviews actually present opportunities to offer great customer service. When you respond to negative reviews, you are not only taking important steps to turn a bad experience with your company into a positive one, but you are showing prospects that you care about customer satisfaction. In some cases, you might discuss the issue on the open forum of the review site, or it may be more appropriate to offer the customer a chance to resolve the issue via phone or email. In either situation, you will want to be polite and take strides to highlight the positive aspects of your business.

Encourage Clients to Post Positive Reviews

One negative review will be much less impactful when it is among a long list of positive customer reviews. While you should not offer direct incentives to get customers to post positive reviews, you might simply encourage clients to like your business on popular review sites. Of course, offering great customer service is the first step in prompting positive reviews, but you might also make it easier for customers to post reviews by using widgets from review and social sites on your own website.

negative reviews

Negative reviews do not have to take down your business. To speak with one of our marketing experts about reputation management and other elements of a comprehensive online marketing strategy, give Local Search Essentials a call for your initial consultation with our team. (904) 823-9747

What You Need to Know About Local Listings

local listingsAs you invest in online marketing efforts for your business, you might wonder how ads and optimized pages will reach clients in your area. Maintaining accurate local listings is an important tactic in reaching the audiences you want to interact with your website. However, there are some misconceptions about local listings that can impact your visibility when local individuals perform searches relevant to your business. While some business owners assume that local listings auto-update, local listings do actually require some effort to remain accurate.  And to drive traffic not only to your website, but also to your physical location.

Small businesses need to manage their own local listings.

Most businesses will have listings that they did not create. Addresses may be automatically pulled from maps, government documents, local directories, or even your website. Therefore, you only need to claim and manage listings rather than create them yourself. In addition to updating your listing with a current address, name, and phone number, there is also another task. You should categorize your business to ensure that it shows up correctly in local searches. It is also important to manage local listings in all major directories. You do not want to rely entirely on services like Google My Business. Consistent, accurate listings can go a long way. This means that it is worth the time to manage all existing listings with the right information.

Local listings can improve visibility and leads.

A local listing contributes to your SEO efforts. It does this by increasing the likelihood that your business will come up in a set of local listings on a search engine results page. It can also improve visibility of your physical location when a person uses Google Maps or any other online map service. Another important attribute of well-managed local listings is mobile marketing. This is becoming increasingly important in the changing landscape of web searches.

A growing number of people browse exclusively on mobile devices. You should not overlook the value of reaching these audiences, which begins with your local listings.

Managing local listings can help you beat out national competitors.

If you are competing against businesses that serve a national market rather than a single local area, your local listing is critical to achieving visibility above your competition. The good news is that Google will reward your listing for having local address and contact information within a given area. To give your local listing even more power against national competitors, include pictures and reviews in your listing.

Like many online advertising efforts, managing local listings is an area where you can find help from local experts. We are ready to boost the visibility of your business. To see how Local Search Essentials can assist in maintaining your local listing and improving your SEO, call us today for a consultation. (904) 823-9747 Or sign-up for a free analysis by clicking here.

Convert Leads: How to Gain Customers in 4 Easy Steps

How to Convert Leads to Customers in 4 Easy Steps

Gathering leads is only one facet of effective sales. A small business needs to convert leads to make marketing efforts worth the resources.

Provide live representation. 

  • When potential customers have someone to talk to in person, they are more likely to have positive experiences and follow convert leadsthrough with purchases or services.
  • Live chat or phone answering services can be effective tools for ensuring that calls don’t go to voicemail.

Gather contact information.

  • Be sure that you take down contact info for leads so that you have a way to follow up in the future, especially if a sale is not made during that first interaction.

Communicate often.

  • Don’t use overt sales pitches, but stay in communication with your leads.
  • Offer a weekly, monthly, or daily newsletter to keep your brand presence high.

Create a call to action.

  • Even with non-sales based newsletters, a CTA should be included to make that conversion.
  • Subtlety is important, but customers want it to be easy to make a purchase when they’re ready.

(Source: BrightLocal)

Separating SEO Facts from Fiction

seoSearch engine optimization, or SEO, has become a widely familiar concept. But it is still surrounded by misconceptions that could have an impact on your business’s SEO strategy. This article can clear up some of the myths about SEO. Therefore, after reading this, you can design a well-informed and successful campaign for your business.

Myth #1: SEO only requires a strong effort at first

A common misconception some companies have with SEO is assuming that a strong initial effort will continue to pay off in the future. Unfortunately, there is no way to put a campaign on autopilot. This is because fresh, new content is a necessity for good search rankings. What you might actually see is that it’s easy to see a boost in search engine rank at first. But you will need to put more effort in over a long period to continue seeing results. The reason is that your SEO campaign will likely begin with several changes to your website and content strategy. This all causes your rank to rise. Ongoing efforts will need to be more focused and detailed to meet more specific goals.

Myth #2: You don’t need more than a blog to boost SEO

Content is important for SEO. But it’s not everything. Google and other search engines use complex algorithms to determine search results rankings. Offering only one of the components that search engines look for will not get you results. In addition to content, you may need to improve your website, create multimedia content, update social pages, and respond to negative customer reviews to stay visible. On the content side, you will want to use link building, smart keyword use, and creative strategies to keep readers engaged with your content.

Myth #3: SEO is an outdated concept

There is a common mentality among business owners that search engine optimization doesn’t work anymore, which is true in a sense. The old strategies will not yield success, but an evolving campaign with a consistent effort will deliver results. SEO itself is not outdated, though it is important to remember that strategies will always change as algorithms continue to shift.

Myth #4: SEO is all about marketing

One way to better understand Google’s search algorithms is to avoid thinking about search engine optimization as a marketing tool. While this can and does deliver increased traffic to websites, which can, in turn, boost business, it is intended to provide a richer experience for search engine users seeking authoritative, accurate, and easily accessible information.

Because a digital marketing strategy does require a strong hands-on effort, many businesses turn to professionals to manage their campaigns.

To see what an expert can do for your search engine rank and customer engagement, call us for a consultation today.

Increase Your Search ROI

Investing in budget and bid optimization for a paid search campaign does not necessarily require allocating more money for better results. In order to achieve a higher return on investment for your search campaign, you should focus on spending strategically rather than spending frivolously. A higher investment does not always lead to increased ROI because there are analytics to consider as you break up your budget and place bids on keywords. Here you can get a look at the more refined strategies for increasing your search ROI for a more effective and profitable campaign.

Track your results.

It is important to design a search campaign that is adaptable since you will depend on analytics to fine-tune your approach and adjust your budget accordingly. Conversion tracking will allow you to see the effectiveness of ads and keywords. Conversion tracking tools not only offer a look at the total number of conversions per ad, but they show the cost-per-conversion, which you can compare to your sales from those conversions. If your per-conversion cost for a given ad is higher than your average sale, a new optimization strategy may be necessary. For a more in-depth analysis of your conversions, Google Analytics can offer advanced conversion reports and funnel analyses.

search roi

Change your keyword strategy.

Once you have identified weak spots that may exist in your campaign, you can begin to adjust keywords and bids. Low-performing keywords might be eliminated altogether or adjusted to a lower cost-per-click so that more of your budget is freed up for higher performing keywords that show a profit. Using more specific, targeted keywords can also be a more effective strategy that will give customers a better idea of the services you offer. This can increase conversion rates and reduce your bounce rate since customers will be less likely to get to your website and find that your services are not what they are looking for.

Link to relevant landing pages.

Links within clickable ads should direct customers to relevant pages for the ad, rather than a link to the homepage. When customers are led to irrelevant pages, they are less likely to make a purchase or sign up for an offer.

Effective search marketing is an ongoing process, which is why you might seek dedicated Search Advertising services to ensure that your advertising budget is well-spent. Want to learn more? Give Local Search Essentials a call today to discuss your needs in search engine advertising and keyword research.

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