Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results.
You should totally steal from them. Really.
Think of it as evolution rather than imitation. You see what works for them, and try to put your own twist on it. As you measure results, you refine your campaigns over time to become a better version more-suited for your unique branding and goals. If you’re doing it right, someone will steal from you someday.
To get you inspired by others’ inspiration, here are five amazing content marketing campaign strategies that are completely worth ripping off.