Here’s a startling statistic from a recent study from HubSpot. 84% of millennials don’t trust traditional advertising at all.
The reality is that consumers are becoming more and more jaded by what seems to be traditional advertising. I’m referring to, banner ads and aggressive offer ads that are completely focused on getting you to make a transaction.
Millennials have grown up in an age where content marketing is the norm, and they expect content instead of advertising.