When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to grow your business.
One of the most effective ways to boost conversions and generate more revenue is with a marketing funnel. This funnel is basically a sequence of steps that prospective customers take in order to become purchasing customers. After your business gets off the ground, you need this structured approach to monitor your process and be sure that you’re keeping existing customers and gaining new ones.
In this post, we’ll discuss what a marketing funnel is and how you can build one for your business to gain more customers and revenue.