You undoubtedly know what branding is, and you’ve probably spent considerable time working on brand identity and brand awareness for your business. But have you thought about building your personal brand? That is, have you considered that your reputation, both online and offline, may now be just as important as the reputation of your business?
Read on to find out from the Local Search Essentials team why it’s so important to market your personal brand as you head into the new year.