Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites.
Ultimately, successful marketing is about the customers. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience.
So, if you want to be truly successful, you need to have an in-depth understanding of your customers.
The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.
That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up giving up altogether.
In this instance, we’re talking about the maintenance of content marketing. Updating older content is a great way to boost your SEO, but many marketers don’t take advantage of this opportunity.
Here’s why that should change.
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.
With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns.
Fortunately, we’re here to discuss Google Analytics and help you get the most from these available tools for content marketing.
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.
Questions are valuable for many reasons:
For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both.
Sales and marketing alignment is one of the most important aspects of generating continued revenue for your business. What this means is that the sales and marketing teams collaborate to reach goals, rather than working singularly and in opposition.
In fact, businesses with proper alignment of sales and marketing have 36-percent higher customer retention rates and 38-percent higher sales, according to MarketingProfs. They also achieve higher revenue growth than businesses without alignment.
Despite this, sales and marketing alignment is something that many businesses struggle with. Here are the key elements both teams need to work on in order to achieve proper alignment and work together to reach goals.
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords.
From there, Google offered a tool that enabled businesses to see how many searches occurred for any keyword, eventually giving way to keyword research. This tool is indispensable for business because it came from Google itself and offers additional insights to gain leverage over the competition.
As businesses began using more data for marketing, however, it showed that keywords are useful, but may not always be completely accurate. More software tools emerged to provide additional keyword insights, giving marketers more opportunities than ever to use keywords to their advantage.
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential.
Images are content as well, which can be easy to forget. In fact, images are an essential part of any content marketing effort. Users are also searching for visual content, so if you’re not using images as part of your SEO, you’re missing out on valuable opportunities.
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to grow your business.
One of the most effective ways to boost conversions and generate more revenue is with a marketing funnel. This funnel is basically a sequence of steps that prospective customers take in order to become purchasing customers. After your business gets off the ground, you need this structured approach to monitor your process and be sure that you’re keeping existing customers and gaining new ones.
In this post, we’ll discuss what a marketing funnel is and how you can build one for your business to gain more customers and revenue.
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers in the ranking, however, it can be difficult to achieve this goal.
Google never publicly listed these factors, but it has confirmed that there are around 200 ranking aspects that impact organic search rankings. These include on-page, off-page and site-level aspects, as well as virtually endless technical SEO factors that determine your site’s ranking.
That’s a lot to consider, but fortunately, these factors aren’t weighed equally. Some factors are more important than others, and there are some SEO best practices on which you should focus before correcting the low-impact aspects of your site.
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion.
If you want a show-stopping campaign that can provide these results for your business, check out this guide to crafting a marketing campaign.