The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture:
You need to have a social messaging strategy in your sales and customer service processes!
Facebook has announced that as of September, a relatively new and controversial feature on their advertising platform called Campaign Budget Optimization will become the mandatory default. Not the optional setting that it is now.
Facebook has become such an important way for businesses to market their products and services. But with recent changes to the Facebook algorithm, many businesses are struggling to get the same exposure they used to get on Facebook.
As this graph illustrates, the distribution and engagement of a typical post have gone way down over time, and the trend continues to this day.
Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era.
Many businesses use to define their success as a business based on the excellent customer service that they offered. Companies like Nordstrom comes to mind.
However, customer service has changed and in many cases, it seems that businesses have not adapted to offering a new more modern forum of excellent customer service.
Here’s a startling statistic from a recent study from HubSpot. 84% of millennials don’t trust traditional advertising at all.
The reality is that consumers are becoming more and more jaded by what seems to be traditional advertising. I’m referring to, banner ads and aggressive offer ads that are completely focused on getting you to make a transaction.
Millennials have grown up in an age where content marketing is the norm, and they expect content instead of advertising.
Facebook Workplace: Did you know that you can use Facebook for business?
I’m referring to what’s known as Facebook Workplace, the business only solution from Facebook that’s designed to help businesses increase communication and collaboration and make getting more work done easier and more efficient.
You’re obviously very familiar with the Facebook tool or a social media platform for personal use, given that it’s by far the largest social media platform on the planet and just about everybody has an account at this point.
Sean Ellis, a founder of the growth hacking community, and a legend in Silicon Valley has to say the following about getting more customers to buy from you, “Conversion rate equals desire minus resistance.”
Most of us are focused on increasing the desire for our products through effective sales and marketing. While of course, we should all be doing as many sales and marketing as we can afford to do and doing it as effectively as possible, it’s very important that we don’t overlook the role that resistance plays.
You may not realize it yet, but your business should have a podcast!
The popularity of podcasts is exploding as is their influence on customer decisions.
And there’s a good reason for that.
Podcasts are convenient to listen to whether you are at home, driving your car, or at the gym. They are a perfect format for being able to communicate longer form content.
Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features in your marketing. Stories are a great way to increase interest, get more engagement, and collect feedback from your audience. Here are seven ways to capitalize on them at your business to create more engagement with your prospects and customers!
You no doubt heard over the years that you should build your list and that usually refers to building an email list.
Having a good list of prospects and customers that you can email on a regular basis is one of the easiest, most affordable and most effective ways to increase sales and build your business.
You should absolutely build your list. Though email marketing has become less effective due to the volume of email that’s now being sent, it’s still a very effective and important strategy for all businesses to take advantage of.