we-are-hiring

Learning Center

Turn strangers into customers & promoters of your business!

3 Types of Negative Reviews That Are Easy to Deal With

It’s understandable to balk at a negative review and think you have a problem on your hands. But how do you respond to a negative review that contains inaccuracies about the work referenced? Or to a one-word review that just says “SCAM”?

Prospective Customers and Negative Reviews
The key to understanding how these negative reviews actually impact your business requires an understanding of how people are actually reading them. Remember that most people do not read reviews from beginning to end. Instead, they will scan the review and look immediately at your response. So the 500-word essay about how poorly you cleaned someone’s carpet will not likely have the impact you think it will–if you know how to respond to it.
Below are some of the three most common negative reviews and how to properly deal with each one.

Read More

The important thing is not to stop questioning. Curiosity has its own reason for existing.

Albert Einstein

27 Ways to Be More Productive

Productivity Hero—Your Action Plan

  1. Get enough sleep. Whoever coined the phrase “I’ll sleep when I’m dead” didn’t have all the facts straight. Not getting enough Zzz’s could hinder productivity at work, so try to get those recommended seven to nine hours of snooze time!
  2. Create routines. Make a habit of, well, sticking to habits. Schedule actions like writing emails at a certain time or hitting the gym after work, and try to do them daily. Soon, that routine will happen on autopilot.
  3. Wake up earlier. As long as you’re still able to squeeze in enough sleep, try extending the day by getting up an hour earlier—when it’s still quiet and there are fewer distractions.
  4. Step away from the inbox. Incoming emails can be a nuisance. Make a habit to only check the inbox at certain times of the day to avoid getting sidetracked with requests and responses.
  5. Make a daily to-do list. Stay away from huge to-do lists. Instead, create a daily list of realistic jobs to tackle, like folding laundry, scheduling a doctor’s appointment, or paying the cable bill. Break up big goals into micro-tasks, like going to a yoga class over getting six-pack abs, or writing a page rather than completing a thesis. Soon, the small things will add up to big accomplishments.

Trail running. Freeze action closeup of running shoes in action. Shallow depth of field, focus on left shoe.

Read More

Damaging Local Business Pay-Per-Click Mistakes (Part 2)

Last month, we shared the first list of unforgivable text ad mistakes we see local businesses making. In addition to forgetting basics when setting up their campaigns, like target keywords, geo-targeting, and ad extensions, local businesses often overlook some other important details of their search ads — details that can be detrimental to their advertising results.

Read More

Damaging Local Business Pay-Per-Click Mistakes (Part 1)

Search engine advertising, or pay-per-click advertising, is a fantastic way to drive traffic to your website and, ultimately, create more leads for your business. However, the first step in getting new leads through pay-per-click advertising is to get potential customers to notice your text ad.

But with more than 1.2 million businesses advertising via pay-per-click advertising, competition for visibility on search engines is fierce. All the more reason to avoid these 10 common text ad mistakes that can cost your business new leads, and instead focus on making sure your text ads are, in Google’s words, “specific, relevant, attractive, and empowering.”

Read More
Page 4 of 41234