The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist.
Key Things to Remember:
- 38% have searched on mobile at least once per month for a local business
- 61% are more likely to contact a local business with a mobile site
With the increase in mobile usage, if you want to attract customers to your business, the decision of whether or not to have a mobile site is no longer an option.
Google’s algorithm change last month hasn’t had the horrific impact predicted worthy of its ‘Mobilegeddon’ nickname. It’s important to remember that mobile friendliness is just one of many variables that Google considers, but it’s clear that going forward, user-experience on mobile devices will have a greater impact.
Customer Lobby wanted to discover how consumer usage of mobile devices to find local businesses has changed. They ran a survey on this topic in 2013 and pushed the same survey to 900 members of their US consumer panel in April 2015. We pulled out three key tidbits of information from this survey that local businesses need to know.
It’s understandable to balk at a negative review and think you have a problem on your hands. But how do you respond to a negative review that contains inaccuracies about the work referenced? Or to a one-word review that just says “SCAM”?
Prospective Customers and Negative Reviews
The key to understanding how these negative reviews actually impact your business requires an understanding of how people are actually reading them. Remember that most people do not read reviews from beginning to end. Instead, they will scan the review and look immediately at your response. So the 500-word essay about how poorly you cleaned someone’s carpet will not likely have the impact you think it will–if you know how to respond to it.
Below are some of the three most common negative reviews and how to properly deal with each one.
The important thing is not to stop questioning. Curiosity has its own reason for existing.
Productivity Hero—Your Action Plan
- Get enough sleep. Whoever coined the phrase “I’ll sleep when I’m dead” didn’t have all the facts straight. Not getting enough Zzz’s could hinder productivity at work, so try to get those recommended seven to nine hours of snooze time!
- Create routines. Make a habit of, well, sticking to habits. Schedule actions like writing emails at a certain time or hitting the gym after work, and try to do them daily. Soon, that routine will happen on autopilot.
- Wake up earlier. As long as you’re still able to squeeze in enough sleep, try extending the day by getting up an hour earlier—when it’s still quiet and there are fewer distractions.
- Step away from the inbox. Incoming emails can be a nuisance. Make a habit to only check the inbox at certain times of the day to avoid getting sidetracked with requests and responses.
- Make a daily to-do list. Stay away from huge to-do lists. Instead, create a daily list of realistic jobs to tackle, like folding laundry, scheduling a doctor’s appointment, or paying the cable bill. Break up big goals into micro-tasks, like going to a yoga class over getting six-pack abs, or writing a page rather than completing a thesis. Soon, the small things will add up to big accomplishments.
Last month, we shared the first list of unforgivable text ad mistakes we see local businesses making. In addition to forgetting basics when setting up their campaigns, like target keywords, geo-targeting, and ad extensions, local businesses often overlook some other important details of their search ads — details that can be detrimental to their advertising results.
No one can pay the price for your dream but you.
Search engine advertising, or pay-per-click advertising, is a fantastic way to drive traffic to your website and, ultimately, create more leads for your business. However, the first step in getting new leads through pay-per-click advertising is to get potential customers to notice your text ad.
But with more than 1.2 million businesses advertising via pay-per-click advertising, competition for visibility on search engines is fierce. All the more reason to avoid these 10 common text ad mistakes that can cost your business new leads, and instead focus on making sure your text ads are, in Google’s words, “specific, relevant, attractive, and empowering.”