Search engine optimization, or SEO, has become a widely familiar concept, but it is still surrounded by misconceptions that could have an impact on your business’s SEO strategy. This article can clear up some of the myths about SEO so that you can design a well-informed and successful campaign for your business.
Myth #1: SEO only requires a strong effort at first
A common misconception some companies have with SEO is assuming that a strong initial effort will continue to pay off in the future. Unfortunately, there is no way to put an SEO campaign on autopilot, because fresh, new content is a necessity for good search rankings. What you might actually see is that it’s easy to see a boost in search engine rank at first, but you will need to put more effort in over a long period to continue seeing results. The reason is that your SEO campaign will likely begin with several changes to your website and content strategy that all cause your rank to rise, while ongoing efforts will be more focused and detailed to meet more specific goals.
Myth #2: You don’t need more than a blog to boost SEO
Content is important for SEO, but it’s not everything. Google and other search engines use complex algorithms to determine search results rankings, so offering only one of the components that search engines look for will not get you results. In addition to content, you may need to improve your website, create multimedia content, update social pages, and respond to negative customer reviews to stay visible. On the content side, you will want to use link building, smart keyword use, and creative strategies to keep readers engaged with your content.
Myth #3: SEO is an outdated concept
There is a common mentality among business owners that SEO doesn’t work anymore, which is true in a sense. The old strategies of SEO will not yield success, but an evolving campaign with a consistent effort will deliver results. SEO itself is not outdated, though it is important to remember that strategies will always change as algorithms continue to shift.
Myth #4: SEO is all about marketing
One way to better understand Google’s search algorithms is to avoid thinking about SEO as a marketing tool. While SEO can and does deliver increased traffic to websites, which can, in turn, boost business, it is intended to provide a richer experience for search engine users seeking authoritative, accurate, and easily accessible information.
Because a digital marketing strategy does require a strong hands-on effort, many businesses turn to professionals to manage their campaigns. To see what an expert can do for your search engine rank and customer engagement, call us for a consultation today.